SHERIDAN, WYOMING - November 12, 2025 - Peugeot is taking the art of car design into a bold new dimension - one that exists both on the road and in the digital world. With the reveal of the Polygon Concept, the French automaker is not just unveiling a vehicle; it's introducing a vision of the future that fuses innovation, emotion, and gaming culture.
A new design chapter begins
The Peugeot Polygon Concept marks the next era of Peugeot's "feline" design language - sleek, sculpted, and unmistakably confident. Its first official image hints at a charismatic exterior that captures the brand's ambition to redefine driving pleasure for the future. At its heart is an innovative cabin centered around the brand's new Hypersquare® Steering Control - a Steer-by-Wire system that replaces traditional mechanical steering with precise electronic control.
It's a concept meant to provoke curiosity and conversation, blending advanced technology with expressive French craftsmanship. In short, it's the kind of concept car that makes you wonder: what if driving could feel like holding the future in your hands?
From the road to the metaverse: Polygon City in Fortnite
In a surprising twist, Peugeot isn't stopping at design. To celebrate the concept's debut, the company has launched Peugeot Polygon City - a fully playable island within Fortnite, developed in collaboration with gaming powerhouse Gameloft.
Accessible to players around the world, this digital island takes the shape of the Hypersquare® steering control, inviting gamers and Peugeot fans alike to explore the brand's futuristic vision in a vibrant, interactive world. It's an unexpected fusion of car design and gaming culture - one that makes innovation not just visible, but playable.
As Peugeot explains, this project continues its "exploration of new audiences" and expands its footprint in the gaming universe. It's a bold step that turns automotive storytelling into an immersive, shareable experience - and a smart way to reach a generation raised on digital creativity.
A global premiere, streamed for everyone
The Polygon Concept will be unveiled in full during a special YouTube keynote on November 12 at 13:00 PM (CET). Fans are encouraged to tune in and witness the design that could shape Peugeot's next generation of vehicles.
Meanwhile, Polygon City in Fortnite has already opened its virtual gates - a playful teaser of what's to come. The experience is open to all players and provides a glimpse of how Peugeot envisions the interaction between driving, gaming, and design.
Editorial extra: Why Peugeot's Polygon Concept matters
- It's design evolution, not revolution: The Polygon Concept builds on Peugeot's feline DNA while pushing boundaries in proportion and control.
- It bridges gaming and mobility: By linking the concept to Fortnite, Peugeot meets a new generation where they live and play.
- It previews real-world tech: The Hypersquare® Steer-by-Wire system reflects a genuine direction for future models.
- It's about emotion, not just efficiency: In a digital era, Peugeot is reminding the world that design can still make your heart race.
A future you can drive - and play
With the Polygon Concept, Peugeot isn't just designing cars; it's reimagining experiences. Whether you're watching the reveal or exploring Polygon City in Fortnite, the message is the same: the joy of driving - and discovering - is evolving.
Learn more at www.peugeot.com.