What if your next favorite car could be discovered not in a showroom - but inside a video game? With the launch of Polygon City, Peugeot invites fans and gamers alike to step inside the world of its bold new Polygon Concept, a futuristic vehicle you can explore, customize, and play with right inside Fortnite.
A car reveal unlike any other
Just a week after teasing the first images of the Peugeot Polygon Concept, the brand has gone one step further - into the metaverse. Created in collaboration with Gameloft, one of the world's leading game developers, Polygon City transforms car design into an interactive adventure.
Accessible from the Fortnite "Discover" tab using the Island Code [4592-5340-1652], this virtual world lets players experience Peugeot's vision for the future in a truly unexpected way. The island itself is shaped like the Hypersquare® - Peugeot's revolutionary Steer-by-Wire steering control that sits at the heart of the Polygon Concept. From above, it's a futuristic symbol of design innovation turned into digital terrain.
Play, explore, and design your own dream car
Once you land in Polygon City, you'll find yourself in a vibrant futuristic environment that blends architecture, agility challenges, and creativity. Players can earn tokens by completing mini-games scattered across the island, which can then be used to customize their own version of the Polygon Concept.
The personalization possibilities are vast - from exterior body colors and lighting signatures to wheel designs and interior elements, including the Hypersquare itself. It's more than a game; it's a way to experiment with design freedom and see how technology can become art in motion.
As Phil York, Peugeot's Global Marketing and Communication Director, explains:
"We're thrilled to be partnering with Gameloft bringing the PEUGEOT POLYGON CONCEPT to life in this exciting and exclusive preview. By entering the Fortnite universe, we're not just showcasing a concept car. We're inviting fans and gamers to experience our vision of the Design future and the multitude of configurations available with PEUGEOT POLYGON CONCEPT. A single vehicle with multiple sides. It's a way to connect with new audiences, redefining automotive innovation through digital exploration."
A partnership born from creativity
For Gameloft, the project represents more than a brand collaboration - it's a bridge between digital culture and real-world innovation. As Jean-Baptiste Godinot, EVP of Gameloft for Brands, puts it:
"PEUGEOT POLYGON CITY fulfils not only the mission to 'translate' interactively PEUGEOT's core values on one of today's biggest entertainment platforms, but also to create hype and engage with the younger generations. It's one of the most meaningful projects we have."
Editorial extra: How to visit Polygon City yourself
- Open Fortnite on your favorite device.
- Go to the "Discover" tab from the main menu.
- Enter the Island Code [4592-5340-1652].
- Hit Play - and start your adventure inside Polygon City.
Why it matters
By blending gaming and automotive design, Peugeot isn't just unveiling a concept car - it's reimagining how people experience innovation. Polygon City makes design playful, interactive, and accessible to a generation raised on creativity and connection. It's a bold, modern way to say that the future of driving will be as much about emotion and imagination as it is about mobility.
Dive into Polygon City today and discover a future where driving, gaming, and design all share the same road.
Learn more at www.peugeot.com.