Philadelphia – September 11, 2026 -- Anthropologie launched its Fall 2026 campaign, "Fall Is a Feeling," on September 8, unveiling a collection built around relaxed silhouettes, cozy knitwear and a reimagined sweater dress as the season's signature piece.
The collection is available now at anthropologie.com and in stores worldwide, spanning a global footprint of more than 220 locations.
The September catalog splits into two distinct style chapters
The first chapter leans easygoing, featuring relaxed pant shapes, suede and leather jackets, cozy sweaters, sleep shorts and unexpected pairings. The second chapter turns to knitwear, spotlighting the sweater dress through refined silhouettes and luxurious fabrics.
"Fall Is a Feeling is our autumn campaign inspired by the emotional shift that comes with the season," said Jisoo Kang, Chief Creative Officer at Anthropologie, describing the move from summer's energy toward a quieter, more reflective mood.
Suede and leather anchor the season's most elevated fabrications
Richa Srivastava, Chief Creative Officer of Design, said the team pushed sweater dresses "beyond the expected with elevated shapes, beautiful yarns, and flattering seam details," pairing them with boots for an easy finish. Suedes and leathers appear across structured outerwear, modern footwear and statement accessories throughout both chapters.
Holly Thrasher, Chief Merchandising Officer for Women's, said the season centers on "tactile luxury" built from cashmere sweaters, airy wools, and rich suedes and leathers across multiple price points.
The rollout spans social media, connected TV and in-store styling parties
Starting September 8, the campaign runs across Anthropologie's owned, paid and connected-TV channels, alongside organic storytelling on Instagram and TikTok featuring Head of Brand and Creative Styling Kyla Flax and the brand's 5-star stylists.
In stores, 5-star stylists will host styling parties showcasing the season's key looks. The complimentary one-on-one styling service, available in-store and virtually, helps customers build wardrobes from existing pieces or discover new silhouettes.