Englewood Cliffs – October 12, 2026 -- LG SIGNATURE showed its three premium appliance collections, Iconic, Seamless and Tailored, at New York City's Guggenheim Museum on October 8. The event was part of the brand's "What's your signature?" campaign and drew celebrities, creatives, influencers and tastemakers.
Leslie Bibb, John Mayer and Amaury Guichon headline the evening
Guests arrived on a gold carpet, and The Womack Sisters performed before attendees explored immersive experiences inspired by each collection. Actress Leslie Bibb, an Emmy nominee, joined the event.
Pastry chef and chocolatier Amaury Guichon ran an interactive chocolate experience. James Beard Award-winning Chef Kwame Onwuachi curated three signature dishes. Seven-time GRAMMY Award winner John Mayer closed the evening with a live performance.
Bibb said she likes the idea that "great design should feel personal and unmistakably your own."
Drew Barrymore, Guichon and Onwuachi receive Signature Awards
An awards presentation honored Drew Barrymore with the Iconic Signature Award, Amaury Guichon with the Seamless Signature Award and Kwame Onwuachi with the Tailored Signature Award.
Kevin Jeong, Executive Vice President and Head of Home Appliance Solutions at LG, called the Guggenheim an extraordinary backdrop for celebrating individuality, design and the people who leave their own mark on culture.
Each collection takes a different design approach
Iconic pairs statement design with AI-enhanced capabilities and advanced performance. Seamless uses a flush-fit design and Zero ClearanceTM hinges so appliances blend into the surrounding space.
Tailored centers on individual expression, with an elevated Essence White finish and distinctive handle details.
The portfolio also extends to LG SIGNATURE laundry, which brings the same design focus and intelligent technology to the laundry room.