Jakarta – November 05, 2026 -- Indonesian homeowners can now choose from five new interior paints, topped by Mowilex Signature at Rp3.1 million (about US$175) per 20 litres, currently the most expensive interior paint on the Indonesian market.
PT Mowilex Indonesia's New Interior Series covers different needs and budgets, from accessible premium to ultra-premium. The range is Signature, Masterpiece, Elegant, Optima and Smart. Each is designed to be the best-quality option at its price.
Signature packs the range's most advanced features
Signature combines an Easy-to-Clean Formula, features designed to help reduce indoor formaldehyde levels, and Advanced Surface Protection. Its ultra-matte finish minimises light reflection. The formulation resists scuffing and burnishing, so walls keep their appearance over time, including with regular cleaning.
TÜV SÜD independently tested Signature's antibacterial performance to ISO 22196:2011, the international standard for antibacterial activity on treated surfaces. The paint also helps prevent mould and fungus from growing on the wall.
"Signature is not about the price tag," said Niko Safavi, President Director and CEO of PT Mowilex Indonesia. He said the aim for every formulation was to give customers as much value as possible at its price.
Four more tiers target specific household needs
Signature and Masterpiece share scuff resistance, antibacterial and antifungal protection, and technology that helps reduce indoor formaldehyde. Masterpiece focuses on wellbeing through its Air Purification Technology.
Elegant keeps colours from yellowing over time. Optima wipes clean easily in busy family spaces. Smart brings premium quality within reach for first homes and renovations, with excellent coverage and resistance to mould.
Formulations across the series range from Ultra-Low VOC to Zero VOC.
All five paints come ready to use from the can
Most interior paints in Indonesia need diluting with water at the point of application. All five New Interior Series products are Ready to Use straight from the can. Mowilex says this saves painters time on site and cuts the risk of patchy results from adding too much or too little water. It also means fewer walls need repainting.
Signature honours the founder who started Mowilex in 1970
Signature is a tribute to Agus Sasmito, who founded Mowilex in 1970. According to Safavi, Sasmito believed there was always a way to make products better, with greater consideration for people and the environment.