Los Angeles

Los Angeles – September 15, 2026 -- Cécred has released Temple Oud Hair Perfume, a $54 standalone fragrance that lets fans wear the brand's signature scent independent of its haircare line for the first time.

The perfume rolls out across three retail channels this month

The 1.7 fl oz bottle became available on cecred.com starting September 10, followed by the Ulta Beauty App on September 17 and ULTA Beauty stores nationwide on September 19. It marks Cécred's first fragrance-focused product since the brand launched in 2024.

Temple Oud has already built a following inside Cécred's existing products

The scent runs through the brand's Foundation and Styling Collections, and customers have repeatedly asked for a way to wear it beyond wash day, according to the company.

Los Angeles – September 15, 2026 -- Perelel's Triple-Support Protein is now available at more than 65 Bluestone Lane cafés across the country, starting with a limited-time Pumpkin Chai fall collection.

The rollout marks the start of a year-long national partnership between the OB/GYN-founded women's health brand and the New York-based café chain, launched today.

The formula combines protein, creatine, and prebiotic fiber in one drink

Each serving of Triple-Support Protein delivers 20g of plant-based protein, 3g of creatine monohydrate, and 5g of low-FODMAP prebiotic fiber. In a randomized, double-blind, placebo-controlled trial, the product was shown to support stable blood sugar, healthy cholesterol metabolism, memory, and feelings of fullness over four weeks of daily use compared to a placebo.

Glendale, Calif. – September 15, 2026 -- The RealReal will open its newest Southern California store at 230 S Brand Blvd in Glendale on October 1, 2026, offering authenticated luxury resale and expert consignment services to shoppers across the greater Los Angeles area.

The store sits among Glendale's established luxury retailers

The location joins a shopping corridor that includes Bottega Veneta, Gucci, Louis Vuitton, Saint Laurent, Tiffany & Co., David Yurman, Golden Goose, Alo and Nordstrom, just outside Downtown Los Angeles and Hollywood.

Shoppers can browse authenticated pieces from Chanel, Hermès, Louis Vuitton, Dior, Gucci, The Row, Cartier and Rolex, with new arrivals added regularly across women's and men's fashion, handbags, fine jewelry, watches and accessories.

Los Angeles – September 15, 2026 -- Little Tikes is giving its classic toys a neutral-toned makeover with the launch of the Cloud Collection, a lineup of best-selling products redesigned in soft white and neutral hues. The collection launches exclusively on Amazon on September 15, 2026, with the white Cozy Coupe available for preorder starting September 9.

The Little Tikes Company, a subsidiary of MGA Entertainment, says the collection responds to growing consumer demand for neutral, design-conscious children's products that blend into home décor.

Seven classic toys get a monochrome refresh

The Cloud Collection includes the Cozy Coupe, described as America's #1 ride-on toy, now finished in white instead of its traditional red and yellow. The Cozy Truck ride-on also receives the white treatment, alongside the Easy Store Jr. Play Table and the toddler-sized Garden Chairs.

Los Angeles – September 15, 2026 -- Los Angeles Football Club and LINE FRIENDS (corporately known as IPX) launched an exclusive merchandise collection featuring the character BROWN, debuting on Korean Heritage Night at BMO Stadium.

The collection includes an adult T-shirt, a kids T-shirt, a kids hoodie, three types of heat-transfer patches designed for direct application to LAFC jerseys, the BROWN Classic Plush Keyring and the BROWN Random Mini Keyring.

Fans can buy most items in-stadium or online

The collaborative pieces are sold at the LAFC HQ Shop inside the stadium and at MLSstore.com, LAFC's official online store. The BROWN Random Mini Keyring is the exception, available exclusively at the LAFC HQ Shop in the stadium.

Los Angeles – September 13, 2026 -- Hair Syrup, the British haircare brand known for its viral pre-wash oil treatments, launches in more than 600 Target stores across the U.S. and on Target.com starting September 10.

A university project becomes a multimillion-dollar brand without outside investors

Hair Syrup was founded in 2020 by Lucie Macleod while she was a university student mixing natural oils to repair her own bleach-damaged hair. The brand grew primarily through social media, community engagement and word of mouth, without taking on outside investment.

Los Angeles – September 13, 2026 -- South Korean beauty brand VT Cosmetics is launching its Reedle scalp care collection inside Target Beauty Studio, the retailer's new prestige beauty section opening September 10 across more than 600 stores and on Target.com.

Four scalp products target hair loss with needle-free technology

The lineup includes the PDRN Reedle Shot Hair Ampoule in 100, 300 and 700 formulations, plus a PDRN Reedle Shot Scalp Shampoo. All four rely on VT's patented Reedle Shot method, which uses hydrolyzed marine-sponge spicules to create micro-channels that boost ingredient absorption without needles or downtime.

Los Angeles – September 12, 2026 -- King's Hawaiian has launched Soft Swirl Cinnamon Bites, a new snack now available at major grocery retailers nationwide alongside its existing Soft Pretzel Bites.

To promote the launch, the bakery brand teamed up with Taylor Hanson of the band Hanson to record "MMMBites," a reworked version of the group's 1997 hit "MMMBop," timed ahead of the song's 30th anniversary. The collaboration anchors a new ad campaign called "Mmmoments."

The campaign features humorous ads showing Bites fixing bad days

The first spot, titled "Mmmondays," debuted on September 7 and shows Taylor Hanson sharing King's Hawaiian Bites during everyday annoyances -- like a rough Monday morning or a cramped airplane middle seat -- before breaking into the "MMMBites" chorus.

Los Angeles – September 12, 2026 -- ShareAScan, a patent-pending platform that turns clothing, accessories and everyday objects into scannable digital links, will be featured in this year's Emmy nominee and presenter gift bags.

A single QR code can hold unlimited changing content

Unlike a standard QR code locked to one destination, ShareAScan lets owners swap out what a scan reveals -- text, photos, videos, music, social profiles, portfolios, shops or causes -- without replacing the physical item or code itself.

Two sisters built the platform while still in school

Founders Shara and Kailey Zuckerman run the Maryland-based company as students: Shara studies business, finance and artificial intelligence in college, while Kailey is still in high school. Both have competed in Shark Tank-style contests and the Wharton Global High School Investment Competition.

Los Angeles – September 11, 2026 -- Azuki Labs will release the first chapter of its original manga series AZUKI for free on Azuki.com starting September 17 at 9:00 AM PDT, with new chapters arriving on the third Thursday of every month at no cost to readers.

Former Overwatch art director creates the series

Arnold Tsang, who served as Character Art Director for Blizzard Entertainment's Overwatch and helped shape the game's hero roster and lore, wrote and illustrated AZUKI. It marks his first original serialized manga and his first return to comics since working on Udon's Street Fighter series.

Story follows two sisters torn apart by mysterious Gates

The plot centers on Shao, who searches for her missing sister Rei after Rei disappears beyond a set of ancient Gates. The search draws Shao into a conflict threatening both worlds, forcing her to confront buried secrets and difficult choices tied to family and destiny.