Middle East

Dubai – September 24, 2026 -- Gorenje, the European home appliance brand owned by Hisense Group, has named football star Luka Modrić as its brand ambassador for the Middle East market.

The campaign centers on Gorenje's Life Simplified appliance range

The partnership is built around the tagline "True Greatness Begins at Home," tying Modrić's on-field consistency to Gorenje's push for simpler household routines. The Life Simplified range covers cooking, refrigeration, laundry and dishwashing appliances, combining intuitive controls and smart technology with European design.

Modrić links his performance to stability at home

"My performance on the pitch reflects the stability and support I have at home. Gorenje shares these values by creating an environment that allows me to focus on training, matches, and my family," Modrić said.

Dubai, UAE – September 24, 2026 -- The Saudi Tourism Authority (STA) and travel app Wego have launched a joint campaign encouraging travellers across the Middle East and North Africa to explore Saudi Arabia's cities, coastlines and cultural sites.

The campaign spans Riyadh to the Red Sea

The initiative highlights destinations including Riyadh, Jeddah, AlUla's archaeological landscapes, and the Red Sea coastline, positioning them as parts of a single travel itinerary rather than separate trips. Organizers say the campaign targets different traveller types: families combining culture with entertainment, couples seeking coastal escapes and dining, and adventure travellers interested in diving, desert activities and mountain landscapes.

Dubai – September 19, 2026 -- Bybit has opened the fifth and final round of its USD1 Hold & Earn program, giving users until October 16, 2026 to claim a share of a 35,000,000 WLFI reward pool simply by holding the USD1 stablecoin in their account.

Users can earn up to 8% APR with no staking required

Enrolled holders qualify for daily rewards and an annual percentage rate of up to 8%, with no subscription, staking or lock-up period needed. Participants can track their ranking on a daily-updated leaderboard that lists the top 50 USD1 holders on the exchange by effective holdings.

Dubai – September 17, 2026 -- Gorenje has launched the G600 dishwasher in the UAE and wider Middle East, an appliance the company says uses 10 percent less energy than the A-class industry standard while delivering full cleaning performance.

Smart Dosing cuts refills to once a month

The G600's Smart Dosing feature lets households fill the detergent container once and run up to 20 wash cycles, roughly a month of use, without refilling. The system automatically dispenses the precise detergent amount for each selected programme, aiming to reduce waste.

An optional UV light targets 99.99 percent of bacteria

An optional UV Light Function claims to eliminate 99.99 percent of bacteria and viruses, even during lower-temperature cycles such as Eco at 55°C. The machine offers six programmes: Eco, Auto, Intensive, Daily, Night, and Hygiene.

Dubai – September 15, 2026 -- Bybit, the world's second-largest crypto exchange by trading volume, has officially launched Bybit AI, a conversational assistant built into its app that lets users trade, manage accounts, and get customer support through a single chat interface.

Users type requests in plain language and Bybit AI executes the action

Instead of navigating separate menus and dashboards for tasks like checking a wallet balance, placing a trade, or filing a support ticket, users describe what they want and the assistant carries out the request directly within the chat.

Dubai – September 15, 2026 -- Eligible customers of the investment app baraka can now buy shares listed on the Dubai Financial Market (DFM) and Abu Dhabi Securities Exchange (ADX) directly through their existing account, with local trades funded in AED. The DIFC-based platform, regulated by the Dubai Financial Services Authority, says the move gives its users from more than 100 nationalities access to nearly 10,000 local and global assets in one place.

Younger investors are driving the platform's growth.

Dubai – September 15, 2026 -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, has officially launched Bybit AI, a conversational assistant that lets users trade, manage accounts, and get customer support through a single chat interface inside the Bybit app.

Users type requests in plain language and Bybit AI carries out the action

Instead of navigating separate menus and dashboards for tasks like checking a portfolio balance, placing a trade, or filing a support ticket, users can simply describe what they want and Bybit AI executes it directly in the chat. The company describes the tool as a co-pilot for daily trading and account management.

Berlin – September 11, 2026 -- Hisense is showing off a new lineup of AI-connected home appliances at IFA 2026, letting visitors ask a fridge what to cook and have an oven, wine cabinet and dishwasher carry out the rest of the process automatically.

The AI Companion Suite links appliances from meal planning to cleanup

The system, powered by Hisense's ConnectLife platform, starts with the AI Companion Refrigerator, which scans stored ingredients and suggests recipes based on personal preferences. Once a dish is chosen, the AI Companion Oven can begin automatic cooking while the AI Companion Wine Cabinet suggests a pairing and keeps it at proper storage temperature. Afterward, the AI Companion Dishwasher checks how dirty the dishes are and adjusts its cleaning cycle accordingly.

Abu Dhabi – September 09, 2026 -- Miral and Warner Bros. Discovery Global Experiences will add three Harry Potter-themed zones to Warner Bros. World Abu Dhabi, the region's largest indoor theme park, with construction slated for completion in 2029.

Three new lands span roughly 63,000 square meters

The zones -- Diagon Alley, Hogwarts, and the Forbidden Forest -- will cover approximately 63,000 square meters (678,000 square feet) on Yas Island. All attractions within the lands will be world-exclusive, designed specifically for the Abu Dhabi park rather than replicated from other locations.

Abu Dhabi – September 09, 2026 -- Miral and Warner Bros. Discovery Global Experiences will add three new Harry Potter-themed lands to Warner Bros. World Abu Dhabi, the region's largest indoor theme park, located on Yas Island.

Three new zones will span roughly 63,000 square meters

The additions -- named Diagon Alley, Hogwarts, and The Forbidden Forest -- will occupy about 63,000 square meters (678,000 sq ft) of new park space. Construction is scheduled for completion in 2029.

Attractions will be built exclusively for the Abu Dhabi park

The Harry Potter lands will feature attractions developed specifically for Warner Bros. World Abu Dhabi, described by organizers as globally exclusive to this location. Miral Chairman Mohamed Khalifa Al Mubarak called the expansion a milestone in Yas Island's ongoing development and a continuation of the company's long-running partnership with Warner Bros. Discovery Global Experiences.