Miami – September 12, 2026 -- Real-money gaming app Betr has launched Betr 2.0, a rebrand that unifies five products -- Picks, Predictions, Social Sportsbook, Social Casino, and Arcade -- into a single platform, alongside a new ad campaign reuniting Entourage stars Jeremy Piven and Adrian Grenier.
Betr becomes the first consumer app to integrate Polymarket
The centerpiece of the relaunch is Predictions, a new prediction-markets product built through an integration with Polymarket. Betr says it is the first consumer app to launch this integration, with a phased rollout now underway to eligible users in select states. Initial markets will cover sports, with a full release planned later this football season and additional real-world event markets expected over time.
Piven and Grenier front the new campaign spot
The flagship spot, titled 'SOMETHING BETR,' pairs Piven and Grenier with Jake Paul, Lonzo Ball, and Gelo Ball. "We think fans are going to have as much fun seeing us back together as we had making it," Piven and Grenier said of the reunion, adding that the chemistry from their Entourage days carried straight into the shoot.
Betr has added four products in 13 months since its 2022 launch
Founded in 2022 by Joey Levy and Jake Paul, Betr started with a narrower focus on microbetting and has since expanded into a broader super app. CEO Joey Levy said Betr has launched four new products in 13 months and plans to have at least seven products live within the app by this time next year, including an upcoming product called Rips. Levy said housing multiple products under different regulatory frameworks within one app gives Betr a distinct position as prediction-market rules remain unsettled.
Betr currently counts one million paying users and describes itself as the most-followed real-money gaming brand on social media. The rebrand introduces an updated visual and verbal identity intended to reflect the company's broader product lineup.