SHERIDAN, WYOMING – July 13, 2025 – A new travel initiative is turning heads in Italy, as Laika joins corporate trainer Flaminia Fazi on an 800-kilometer journey from Milan to Rome, blending freedom, personal transformation, and the spirit of exploration in a Laika Ecovip L 3009 motorhome.
Retracing the historic Via Francigena, this journey isn’t just about the destination—it’s a celebration of time, growth, and reconnecting with oneself. With Laika by her side, Flaminia brings to life the emotional and empowering potential of travel, all while staying connected and comfortable in her home on wheels.
A home on four wheels for an 800-kilometer adventure
For the entire duration of her trip, Flaminia is traveling in the Laika Ecovip L 3009—an elegant, fully-equipped motorhome designed for comfort in all seasons. This mobile base gives her the freedom to explore at her own pace, with ample opportunity to reflect, pause, and embrace each leg of the journey.
The route spans approximately 800 kilometers and ends at St. Peter’s Basilica in Rome, providing both a physical and symbolic destination. It’s a journey rooted in resilience and rediscovery, echoing Laika’s own values.
Movement and meaning: a journey within
Laika’s involvement is more than just logistical—it’s deeply philosophical. As Anna Maria Fusi, Head of Marketing & Communication at Laika, explains:
"For Laika, travel is much more than just moving from one place to another – it’s rather an opportunity to discover new horizons and reconnect with oneself. Flaminia’s journey is a unique experience that combines movement and introspection, addressing key themes such as change, self-awareness, and the freedom to push beyond one’s limits."
This message encapsulates the essence of the project: an invitation to use travel as a platform for inner change and renewed energy.
Sharing the journey in real time
To inspire others, Flaminia is documenting her experience across her social media channels. Followers can witness the beauty of the landscapes, the quiet moments of reflection, and the powerful encounters along the way—an authentic window into what makes travel so enriching.
The initiative resonates with Laika’s long-standing mission of crafting not just vehicles, but experiences tailored for curious and passionate explorers.
A brand built on passion and discovery
Laika has been shaping the future of motorhome travel since 1964. Named after the first dog in space, the company continues to pursue innovation and craftsmanship. It is now part of the Erwin Hymer Group, a global leader in recreational vehicles.
As Fusi affirms:
"Laika has always been focused on the passions of those who love to explore the world, and we are proud to accompany Flaminia on an adventure that celebrates the value of time and the freedom to explore. We believe that every journey, both outward and inward, is an opportunity to fully embrace the beauty of life."
Whether you're planning your next great escape or seeking a deeper connection with yourself, Flaminia's journey offers a roadmap for travel that’s both inspiring and meaningful.
Learn more at www.laika.it/en