SHERIDAN, WYOMING – November 25, 2025 – BMW is marking 50 years of the iconic 3 Series with the 2026 BMW M340i xDrive 50 Jahre Edition, a richly equipped limited edition that blends motorsport heritage, luxury details, and everyday usability for driving enthusiasts in the United States.
A Birthday Present for BMW’s Legendary Sports Sedan
When the first 3 Series debuted in 1975 in Munich’s Olympic Stadium, it quickly became the benchmark for the modern sports sedan. Five decades later, the 50 Jahre Edition pays tribute to that legacy with a tightly curated version of the M340i xDrive. Offered in a single, fully loaded configuration with no additional options, it focuses on what enthusiasts value most: distinctive design, serious performance, and a sense of occasion every time you walk up to the car.
With an MSRP of $75,200 plus $1,175 destination and handling, the 50 Jahre Edition sits at the top of the 3 Series family. Production has already begun, with deliveries expected to start in the first quarter of 2026—making this a car for fans who want to celebrate the anniversary from behind the wheel, not just from the sidelines.
Five Heritage Colors, Five Distinct Personalities
One of the most charming aspects of the 50 Jahre Edition is its color story. BMW has reached back through five generations of 3 Series history, pairing classic BMW Individual paint finishes with carefully matched Extended Merino Leather interiors. Each combination has its own character, from bold Ruby Red Metallic inspired by the first-generation E21 to Sparkling Graphite Metallic echoing the fifth-generation E90 era.
Customers can choose from five design packages, each blending paint, leather tone, and red or blue M Sport brake calipers. It’s an instant way to express your personal taste while nodding to the 3 Series’ past. Shadowline details, including M Shadowline Adaptive Full LED lights and darkened trim on the kidney grille and lower air intake, add a modern, sporty contrast that pops in photos and on the street.
At the rear, an M Performance carbon fiber spoiler and a special “50 JAHRE EDITION” badge quietly signal that this is no ordinary 3 Series. Completing the look are 19-inch M dual-spoke bicolor black 792M wheels with all-season runflat tires, giving the car a planted stance that suits its performance.
Performance That Feels Every Bit “M Lite”
Under the hood, the M340i xDrive 50 Jahre Edition stays true to the 3 Series’ core mission: a sports sedan you can enjoy every day. Power comes from BMW’s 3.0-liter inline-six with TwinPower Turbo and 48-volt mild hybrid technology, paired with an 8-speed Steptronic transmission and xDrive intelligent all-wheel drive.
The result is brisk, confident acceleration—0 to 60 mph in just 4.1 seconds—without compromising smoothness or refinement. This powertrain works together with a well-balanced chassis to deliver that familiar 3 Series blend of precision, composure, and control, whether you’re carving a twisty back road or cruising on the highway in comfort mode.
3 Reasons the 50 Jahre Edition Excites U.S. Enthusiasts
- A piece of BMW history you can actually drive daily, not just admire in a museum.
- Heritage-inspired design and colors paired with modern tech and safety features.
- Turnkey specification: everything important is standard, so there’s no second-guessing options.
Inside: Heritage Luxury Meets High-Tech Comfort
Step inside the 50 Jahre Edition and the focus on exclusivity continues. Extended Merino Leather—offered for the first time on a U.S.-market 3 Series—wraps the seats in one of three tones, coordinated with the chosen exterior color. Carbon fiber interior trim reinforces the performance theme and adds a visual link to the rear spoiler.
Every car comes with a Harman Kardon surround sound system and BMW’s Curved Display with Head-Up Display as part of the standard Premium Package, creating a digital cockpit that feels both sleek and intuitive. Entry sills and a metal plaque on the cupholder cover carry “3 SERIES 50 JAHRE EDITION” inscriptions, adding small but meaningful reminders that you’re in a special model.
Practicality hasn’t been forgotten either. The Parking Assistance Package brings features like Parking Assistant Plus, Active Park Distance Control, a rear view camera, and Surround View with 3D View to make tight city spots and garage maneuvers easier. It’s very much a driver’s car—but also one that fits real-life errands, commutes, and weekend getaways.
Exclusive Yet Everyday-Ready
Underneath all the special details, the 50 Jahre Edition is still a 3 Series: four doors, five seats, plenty of trunk space, and the ability to be your only car. That balance of usability and emotion is exactly why the 3 Series has defined the sports sedan segment for 50 years—and why this limited edition feels like a fitting celebration of its ongoing story in the United States.
Discover current BMW models, configurations, and options for U.S. drivers at https://www.bmwusa.com.