SHERIDAN, WYOMING – Feb. 19, 2025 – Alfa Romeo and Noemi, one of Italy's most celebrated musical artists, have joined forces in the captivating music video for her Sanremo Festival entry, “Se t’innamori muori” (‘If you fall in love, die’). This collaboration embodies the shared pursuit of profound emotions, universal passions, and the essence of the Italian spirit.
A Symphony of Style and Emotion
Noemi's unique style and disruptive artistic expression, capable of igniting excitement, resonate deeply with the Italian brand. Her performance of “Se t’innamori muori” at the 75th Sanremo Festival captivated audiences with its message about the courage to embrace love and experience emotions fully, even those that leave us vulnerable. Alfa Romeo recognizes a kindred spirit in Noemi's ability to convey such powerful messages through her music. "The quest for the most profound emotions, universal passions and the Italian spirit are the heart of the collaboration between Alfa Romeo and Noemi, one of the most beloved voices on the Italian music scene."
Alfa Romeo Junior Takes Center Stage
The music video* for “Se t’innamori muori” features the new Alfa Romeo Junior alongside Noemi. The car makes a striking appearance at the beginning and end of the video, acting as a silent observer to the artist's emotional journey as she confronts and ultimately embraces love without fear or pretense. "The brand therefore decided that its new compact sports car, the Alfa Romeo Junior, would join Noemi in the music video* for “Se t’innamori muori.” The car opens and closes the piece, as if a silent witness to the emotions of the artist who, on a journey with herself, finally welcomes the feeling of love, without fear or masks."
This partnership highlights the importance of emotions for Alfa Romeo. In a world often leaning towards minimalist simplification, Alfa Romeo cherishes the emotional connection between driver and car, viewing the journey and the relationship with the vehicle as an emotional experience, sometimes even romantic. For Alfa Romeo, a car is more than just a means of transportation; it becomes a part of the driver's experience, creating a true symbiosis. "Conversely, emotions are an essential value for Alfa Romeo: often in contrast with current trends that veer towards minimalist simplification, Alfa Romeo experiences the journey and the relationship between human and car with an emotional involvement that can sometimes be romantic, for which the car is not just a means of transport but forms a veritable symbiosis."
A New Album and a Spectacular Show
“Se t’innamori muori” is featured on Noemi's upcoming album, Nostalgia, which will be released on February 28, 2025. Fans will have the opportunity to experience Noemi's powerful performance live at the Palazzo dello Sport in Rome on December 20, 2025. This highly anticipated show follows her performances in Italian theaters throughout November and December. "The song Noemi sang at the Sanremo Festival will be on her new album, Nostalgia, to be released on February 28, 2025. At the end of this year, the singer-songwriter will take to the stage of the Palazzo dello Sport in Rome for the first time with a unique show on December 20, 2025, after performing in Italian theaters in November and December."
A Collaboration of Passion and Italian Spirit
The collaboration between Alfa Romeo and Noemi in the “Se t’innamori muori” music video is a testament to the power of shared passion and the enduring spirit of Italy. It's a celebration of emotions, artistry, and the unique connection between human and machine. The music video for “Se t’innamori muori” is available on YouTube. "* Music video produced by Sony Music Entertainment Italy S.p.A." "A unique style with a disruptive artistic expression, with the ability to excite. These are the fascinating traits of the Rome-based artist, with which the Italian brand identifies."
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