SHERIDAN, WYOMING – Feb. 4, 2025 – Alfa Romeo has kicked off 2025 with a significant accolade: the Quattroruote audience has named the Alfa Romeo Junior "New Car of the Year 2025." This prestigious award, determined by online votes cast by a passionate and engaged audience, saw the Junior capture 16% of the vote, outperforming 19 other contenders selected by the Quattroruote editorial team as the most innovative vehicles of the past year.
A Resounding Victory for Alfa Romeo
The public's choice of the Junior underscores its appeal as a sporty, compact, and stylish vehicle. Its Italian design and dynamic performance have resonated with car enthusiasts, marking a triumphant return for Alfa Romeo to the highly competitive B-segment, one of the largest in both Italy and Europe. The Junior is positioned as the new gateway to the Alfa Romeo brand, attracting both long-time Alfisti fans and a new generation of drivers. Alfa Romeo aims to solidify its presence in this segment by offering the sportiest and most exciting compact car in its class, appealing to those who fondly remember the Giulietta and Mito.
Hybrid and Electric Options Available
The Junior is available in both hybrid and electric configurations, offering consumers a choice that aligns with their driving needs and environmental preferences. This versatility further broadens the Junior's appeal and positions it as a forward-thinking vehicle in the evolving automotive landscape.
A Legacy of Award-Winning Models
The Junior joins a distinguished group of six other Alfa Romeo models that have previously won this coveted award: the 147 (2001), MiTo (2009), Giulietta (2011), Giulia (2017), Stelvio (2018), and Tonale (2023). This impressive track record highlights Alfa Romeo's consistent commitment to innovation, design, and performance.
Executive Insights on the Junior's Success
Antonella Bruno, Stellantis Country Manager, Italy, commented: “The Alfa Romeo Junior is a model we believe in a great deal, and the results confirm that: almost 5,000 orders and 2,300 registrations in the second half of last year. Its distinctive design and brilliant performance are winning over a younger and more dynamic audience, with excellent feedback from customers.”
Raffaele Russo, Managing Director, Alfa Romeo Italia, added: “Receiving this award is a source of great pride for us and drives us ahead to do better every day. Quattroruote readers have appreciated the value and beauty of our Junior, a cool and unique object that combines an appealing style with the most advanced technology in terms of connectivity and driving dynamics.”
The Junior's Impact on the B-Segment
The Alfa Romeo Junior's victory in the "New Car of the Year 2025" competition signals its potential to become a key player in the B-segment. Its combination of sporty performance, Italian styling, and advanced technology, coupled with the availability of hybrid and electric powertrains, positions it as a compelling choice for car buyers seeking a distinctive and engaging driving experience. The early sales figures and positive customer feedback further reinforce the Junior's promising future.
Looking Ahead
The recognition from Quattroruote and the strong initial market response suggest that the Alfa Romeo Junior is poised for continued success. As Alfa Romeo continues to innovate and refine its offerings, the Junior serves as a testament to the brand's commitment to delivering exceptional vehicles that resonate with both enthusiasts and a broader audience. This award not only celebrates the Junior's achievements but also sets the stage for Alfa Romeo's continued growth and leadership in the automotive industry.