SHERIDAN, WYOMING – Feb. 27, 2025 – Audi is set to streamline its transformation efforts by consolidating key functions into a new department, “Transformation, Consulting, and Organization,” effective March 1, 2025. This strategic move aims to enhance the company’s competitiveness and accelerate its future readiness in an increasingly challenging market.
Organizational Restructuring for Enhanced Efficiency
Audi is implementing a series of significant organizational changes to navigate intensified economic conditions and heightened competitive pressure. The focus is on strengthening the company’s global market position through structural realignment, cost reduction, increased productivity, and enhanced innovation. This initiative follows the introduction of the matrix organization and the reinforcement of the model series structure earlier in the year, marking another pivotal step in Audi’s transformation journey.
Strategic Consolidation of Transformation Functions
To ensure a successful and comprehensive corporate transformation, Audi is consolidating all key management functions for realignment into the new department “Transformation, Consulting, and Organization.” This consolidation aims to expedite decision-making processes and bolster the company’s innovative capabilities, with a strong emphasis on customer needs.
Leadership and Vision for the Future
Yvonne Bettkober, a seasoned executive with over 20 years of international management experience, will lead the new unit. Her extensive background includes roles at Volkswagen, Microsoft, and Amazon Web Services, providing her with a unique perspective on organizational transformation.
Audi CEO Gernot Döllner emphasized the importance of this change, stating, “With our realignment along the Audi Agenda, we are getting Audi ready for the future and accelerating its implementation.” He further added, “In this next step, we are consolidating central functions in the new department ‘Transformation, Consulting, and Organization.’ This will help us to further accelerate implementation of the course we have set.”
Döllner also highlighted Bettkober’s qualifications, saying, “With Yvonne Bettkober, we are gaining a manager who is as adept as she is experienced. With her background in the international technology and digital industry, she will add valuable perspectives that we need right now in the transformation of Audi.”
Driving Forward with the Audi Agenda
The Audi Agenda outlines a clear vision for the company, focusing on products and customer needs. Over the past 18 months, Audi has implemented various measures to strengthen profitability and innovation, including streamlining committees and introducing the matrix organization. The ongoing reorganization of other areas, following the initial changes in Technical Development and the model series, underscores Audi’s commitment to accelerating decision-making and enhancing its innovative power.
Expert Leadership for Accelerated Transformation
Yvonne Bettkober expressed her commitment to the new role, stating, “The current challenges call for quick action and short lines of decision-making. I look forward to contributing my experience to help unleash the potential and power of the Audi team.” Her experience in global organizational development and transformation at Volkswagen AG and CARIAD will be instrumental in driving Audi’s transformation.
Key Objectives and Expected Outcomes
The primary objectives of this organizational restructuring include:
- Reducing complexity: Streamlining processes and consolidating functions to enhance efficiency.
- Increasing productivity: Optimizing workflows and resource allocation to drive productivity gains.
- Strengthening innovation: Fostering a culture of innovation and accelerating the development of customer-centric solutions.
- Improving competitiveness: Enhancing Audi’s position in the global market through strategic realignment.
By consolidating its transformation functions, Audi aims to create a more agile and responsive organization that can effectively navigate the challenges of the automotive industry. This strategic move underscores Audi’s commitment to driving forward with its Audi Agenda and securing its future success.
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