SHERIDAN, WYOMING – Dec. 6, 2024 – BMW and Kith, the renowned lifestyle brand founded by Ronnie Fieg, have once again joined forces to create an exclusive, limited-edition BMW XM. This marks the third chapter in their successful partnership, following unique takes on the BMW M4 Competition Coupe and the BMW i4 M50 xDrive. The 2025 BMW XM by Kith embodies a fusion of high-performance engineering and distinctive design, limited to just 47 units worldwide.
A Tribute to BMW M Heritage
The BMW XM holds a special place in BMW's lineage as the first standalone BMW M model since the iconic BMW M1, produced from 1978 to 1981. This latest collaboration pays homage to that heritage, with the limited production run of 47 units reflecting the years since the M1's debut.
"The BMW XM and its links to the legendary BMW M1 are the focus of the latest launch from BMW and Ronnie Fieg's world-renowned lifestyle brand, Kith," states the official press release.
Exclusive Design Elements
The 2025 BMW XM by Kith stands out with a range of exclusive design features curated by Ronnie Fieg. A striking BMW Individual Frozen Techno Violet metallic paint finish, inspired by historic BMW M models, is exclusive to this limited edition. Alternatively, BMW Individual Frozen Black metallic is also available.
Further enhancing its distinctive appearance are black side window graphics, accent strips, and model inscriptions outlined in Techno Violet metallic. The Kith logo, combined with BMW M stripes, adorns the rear, creating a unique visual signature.
Interior Craftsmanship
The interior of the BMW XM by Kith exudes luxury and exclusivity. Illuminated door sills feature a "1/47" insignia, highlighting the rarity of each vehicle. Velour floor mats and the center console's control center showcase the Kith monogram with BMW M stripes.
The M Multifunction seats are upholstered in BMW Individual Merino leather with an embossed Kith monogram pattern, also found on the center console armrest. An illuminated Kith logo graces the headrests, and a special widget on the control display further emphasizes the vehicle's unique identity.
The "M Lounge" Experience
The rear passenger compartment, dubbed the "M Lounge," provides a luxurious and personalized environment. Embossed Kith monograms on the seat surfaces and two cushions with the Kith logo enhance the ambiance. A Kith duffle bag, designed exclusively for the edition vehicles, stylishly accommodates the charging cables.
BMW XM Kith Concept: A Bold Vision
During Art Basel Miami Beach 2024, BMW and Kith unveiled the BMW XM Kith Concept, a one-of-a-kind design study that foreshadows the production model. This concept car pushes the boundaries of design with a custom lighting concept featuring a vibrant purple hue, echoing the exclusive Techno Violet metallic paint finish.
Black backlit accent strips with animated purple LED units encircle the Kith lettering, while LED-infused headlights and an illuminated M radiator grille create a striking visual presence. The concept also features a lowered stance and wider track for a more aggressive look.
A Nod to the Past: 1981 BMW M1 E26 by Ronnie Fieg
Alongside the BMW XM Kith Concept, Ronnie Fieg also presented his reimagined 1981 BMW M1 E26. This meticulously reconstructed classic features a Techno Violet paint finish, a combined BMW M and Kith emblem, and an interior with embossed Kith lettering. This unique vehicle bridges the gap between the first and latest standalone BMW M models, showcasing the evolution of the brand.
Kith for BMW Collection
Complementing the vehicle launches, a new Kith for BMW collection of apparel and lifestyle products debuted. This collection reinterprets classic BMW design motifs in Kith's signature style, featuring the iconic colors Techno Violet, Cinnabar Red, and Vitality Green. The collection includes premium jackets, co-branded apparel, and a range of accessories, including a limited-edition 1:18 scale model of the 2025 BMW XM by Kith.
Availability and Pricing
The 2025 BMW XM by Kith is available for preorder exclusively through BMWUSA.com, with a starting MSRP of $199,000 plus destination and handling fees. Deliveries are expected to commence in the second half of 2025.
A Fusion of Performance and Style
The BMW XM by Kith represents a unique collaboration that merges BMW M's performance heritage with Kith's distinctive design language. This limited-edition vehicle offers a rare opportunity for collectors and enthusiasts to own a truly exclusive and expressive expression of automotive excellence.