SHERIDAN, WYOMING – August 14, 2024 – BMW is further solidifying its commitment to electric mobility by unveiling a series of groundbreaking updates to its My BMW App. These enhancements, focused on providing users with comprehensive tools and insights, are designed to make the transition to electric vehicles more accessible and appealing than ever before.
Empowering Informed Decisions with Electric Vehicle Analysis
One of the most significant additions to the app is the Electric Vehicle Analysis feature, aimed at dispelling concerns about the range and practicality of electric vehicles. This innovative tool utilizes real-world driving data collected from the user's combustion engine BMW to simulate the potential range and charging needs of an equivalent electric model. By providing personalized insights into how an electric vehicle would integrate into their daily driving habits, BMW empowers drivers to make informed decisions about their next vehicle purchase.
"We understand that range anxiety is a common barrier to electric vehicle adoption," said Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalisation at BMW. "The Electric Vehicle Analysis feature leverages data-driven insights to demonstrate the feasibility of electric mobility for a wide range of drivers, helping them confidently embrace a more sustainable future."
Seamless Navigation and Charging Integration
The My BMW App also receives a host of updates to enhance the overall navigation and charging experience. Users can now set personalized route preferences, such as avoiding tolls or highways, directly within the app, ensuring a seamless transition between their mobile device and in-car navigation system.
For electric vehicle owners, the app's charging-optimized route planning now allows for the addition of individual charging stops, which are automatically synced with the vehicle's navigation. Furthermore, the app provides detailed information about amenities located near charging stations, further streamlining the journey planning process.
Charging Wallet: Simplified Tariff Management
The introduction of the Charging Wallet feature simplifies the management of charging tariffs. Users can now select and manage their preferred tariffs from a variety of providers directly within the app. By providing real-time pricing information at available charging stations, the Charging Wallet empowers users to make cost-effective charging decisions.
Commitment to User-Centric Innovation
With more than 13 million users worldwide, the My BMW App continues to evolve and adapt to meet the ever-changing needs of BMW drivers. Its high user satisfaction rating, reflected in its 4.8-star average in the App Store, underscores BMW's dedication to delivering a seamless and intuitive user experience.
As the automotive industry accelerates its shift towards electrification, BMW is leading the charge with innovative solutions that make electric mobility more accessible and enjoyable. The My BMW App, with its latest enhancements, serves as a testament to BMW's commitment to providing its customers with the tools and information they need to confidently embrace the future of driving.