SHERIDAN, WYOMING – July 2, 2025 – BMW Group Financial Services North America is ushering in a new era of leadership for its pre-owned vehicle business, announcing that Broderick McKinney will take the reins as Vice President, Used Cars, effective July 1, 2025. McKinney steps into the role following the successful tenure of Rocio Carrascosa, who will return to Spain to become the CEO of BMW Bank GmbH’s Spanish branch.
A Proven Leader Ready to Drive Growth
BMW customers and enthusiasts can look forward to exciting developments as McKinney brings his wealth of experience to the used car sector. Having served as Vice President, Central Region at BMW of North America since 2020, McKinney led the Midwest region to record new vehicle sales over the past two years, demonstrating a sharp understanding of consumer preferences and dealer collaboration.
In his new position, McKinney will report directly to Birgit Boehm, President and CEO of BMW Group Financial Services, NA, and will join the BMW Group Financial Services Executive Committee. His mission will focus on strengthening BMW’s pre-owned operations — a vital area for drivers seeking premium quality at a smart value.
Confidence from Leadership and Thanks to a Trailblazer
Birgit Boehm shared her enthusiasm for the appointment, stating, “We are excited to welcome Broderick to the BMW Group Financial Services, NA team as he takes over the pre-owned business, a critical component of our operations. With his extensive experience within the sales company and working alongside our dealer network, we are confident that he will drive continued growth and innovation in this key area. At the same time, we want to express our sincere gratitude to Rocio for her strong leadership and contributions over these past three years. We wish her all the best as she returns to her home market to take on this exciting new role.”
This heartfelt endorsement underscores BMW’s commitment to maintaining a seamless transition and continued excellence in serving customers across North America.
A Journey of Dedication and Success
McKinney’s career with BMW has been marked by steady growth and impactful leadership. He joined BMW of North America in 2003 as Market Sales Operations Manager in the Chicago Market. His subsequent roles included serving as Department Head for MINI in the Central Region, further broadening his understanding of the BMW Group’s diverse portfolio and customer base.
What This Means for BMW Drivers
For BMW enthusiasts and used car shoppers, this leadership change promises an invigorated focus on delivering top-quality certified pre-owned vehicles, innovative financing options, and enhanced dealership experiences. With BMW Group Financial Services already financing over half of all BMW vehicles sold or leased in North America and managing more than $40 billion in serviced assets, the division remains a powerhouse in luxury automotive finance.
BMW Group Financial Services, established in the U.S. in 1992, continues to offer leasing, retail and commercial financing, and banking products tailored to the needs of BMW customers. Its robust network of more than 900 employees and a regional service center in Columbus, Ohio ensures that customers across the U.S. and Canada receive exceptional support and service.
Learn more about BMW Group Financial Services and their offerings at bmwusa.com.