SHERIDAN, WYOMING – Dec. 17, 2024 – BMW is set to redefine the in-car experience with the world premiere of its all-new Panoramic iDrive display and operating concept at CES 2025 in Las Vegas. This groundbreaking technology, designed for the upcoming Neue Klasse vehicles, will be showcased in a captivating presentation at the BMW Pavilion in the Silver Lot.
A "Magical" Experience Awaits
BMW is pulling out all the stops for this highly anticipated reveal. Visitors to the BMW Pavilion will be treated to a unique and immersive experience highlighting the innovative features of the Panoramic iDrive. This next-generation system prioritizes driver orientation, safety, and personalization, setting a new standard for human-machine interaction in the automotive industry.
Comedy and Cutting-Edge Technology
The BMW press conference at CES 2025 will be a star-studded affair. Iconic comedian Tim Meadows, known for his work on Saturday Night Live and numerous films, will host the event on Tuesday, January 7th at 8:30 a.m. PST. Meadows will be joined by BMW executives Frank Weber (Chief Development Officer), Adrian van Hooydonk (Head of BMW Group Design), and Stephan Durach (Head of UI/UX Development) who will provide in-depth insights into the revolutionary Panoramic iDrive.
Exclusive Presentations Throughout CES
Following the press conference, attendees can catch repeat performances by Tim Meadows and BMW experts throughout CES. Showtimes are scheduled for 2:00 p.m., 3:00 p.m., and 4:00 p.m. on January 7th, and every hour on the hour from 10:00 a.m. to 5:00 p.m. on January 8th and 9th. Three final shows will take place on January 10th at 10:00 a.m., 11:00 a.m., and 12:00 p.m.
Register Now for Limited Seating
Due to high demand, seating for these presentations is limited. Journalists and CES visitors are encouraged to register in advance starting January 2nd through the official BMW CES website: https://ces2025.eventsbmw.com.
The Neue Klasse: A New Era of Driving
The Panoramic iDrive will be a defining feature of BMW's Neue Klasse vehicles, set to launch in late 2025. This new generation of vehicles represents a significant step forward for BMW, incorporating cutting-edge technology, sustainable materials, and a focus on electric mobility.
BMW's Commitment to Innovation
BMW's presence at CES 2025 underscores the company's dedication to innovation and its position as a leader in the automotive industry. The Panoramic iDrive is just one example of how BMW is shaping the future of driving, creating a more intuitive, personalized, and enjoyable experience for drivers and passengers alike.
About BMW Group in America
BMW of North America, LLC has been a prominent player in the US automotive market since 1975. The BMW Group in the United States encompasses a wide range of operations, including sales, marketing, and financial services for BMW, MINI, and Rolls-Royce brands. BMW Manufacturing Co., LLC in South Carolina serves as the global center of competence for BMW X models.