SHERIDAN, WYOMING – August 2, 2025 – If you're in the market for a premium SUV that feels just as good to drive as it looks in your driveway, BMW’s latest award wins might make your decision a whole lot easier. Built in the heart of South Carolina, the BMW X4, X6, and X7 aren’t just racking up sales—they’re collecting praise from real drivers who’ve lived with them day after day.
That’s the beauty of these recent honors from J.D. Power. Unlike auto show trophies or performance track stats, these awards reflect what owners actually experience—from reliability to emotional satisfaction. In fact, the BMW X6 didn’t just win its category; it ranked as the highest-rated individual model in the entire APEAL study.
What Drivers Really Love About the BMW X Series
Two key studies from J.D. Power—Initial Quality and APEAL—shine a light on what truly matters: how cars feel to live with. And BMW’s Spartanburg-made SUVs are excelling at both.
- BMW X6 & X7: Top-ranked in Initial Quality, meaning fewer reported issues in the first 90 days. For you, that means peace of mind from day one.
- BMW X4 & X6: Champions in the APEAL Study, which measures driver satisfaction. Translation? Owners genuinely love driving these cars.
- BMW X6: Crowned the single most emotionally satisfying vehicle across all categories.
It’s a rare combo—unshakable build quality plus the kind of experience that makes you look forward to getting behind the wheel.
Built in the U.S., for the Roads You Drive
All of these SUVs are assembled at BMW’s sprawling Spartanburg, South Carolina plant—the largest BMW production facility in the world. More than 11,000 people help build the cars here, and the result is more than just strong vehicles. It’s a deeply American success story.
“Assembling premium quality BMWs for our customers is our highest priority, and these awards reflect the valuable contributions of our associates, suppliers, and contractors,” said Dr. Robert Engelhorn, president and CEO of BMW Manufacturing.
That dedication shows. Since 1994, more than 7 million BMWs have rolled off the Spartanburg lines. And now, the story is shifting gears toward an electrified future.
The Future Is Electric — And It’s Already Underway
BMW isn’t just riding the wave of EV enthusiasm—they’re investing $1.7 billion in it. Here's how that breaks down:
- $1 billion to upgrade the Spartanburg plant for full EV production
- $700 million to build a new high-voltage battery plant in Woodruff, SC
- Prototype battery modules are already in production, with full-scale rollout starting in 2026
This forward momentum supports BMW’s “technology openness” strategy, offering multiple drivetrain options—including fully electric, plug-in hybrid, and efficient gas-powered engines. So whatever your lifestyle demands, BMW has a drivetrain to match it.
BMW X Models: Which One Fits You Best?
Each model in the X family offers a different kind of luxury. Here's a quick look to help guide your choice:
- BMW X4: A sleek, compact SUV with sporty design and agile performance. Perfect for drivers who want standout looks and easy city handling.
- BMW X6: The bold all-rounder—dynamic design, performance, and comfort. It’s no surprise this one swept both quality and satisfaction awards.
- BMW X7: The top-tier option for families or drivers who crave full-size luxury and spaciousness without compromising on performance.
Whether you're after sleek style, thrilling performance, or a commanding presence, there’s a U.S.-built BMW SUV waiting to match your lifestyle.
More Than Cars: BMW’s Economic Powerhouse
Buying a U.S.-made BMW means investing in more than just a vehicle—it’s also supporting a major American success story:
- An annual economic impact of $26.7 billion in South Carolina alone
- Nearly 43,000 jobs supported directly and indirectly
- Over 500 local suppliers, 90% located in the Upstate region
- BMW has been the #1 U.S. automotive exporter by value for more than a decade
BMW Manufacturing doesn’t just build cars—it builds communities, careers, and economic momentum.
BMW's latest awards are more than industry recognition—they’re proof that a premium vehicle can be reliable, thrilling, and responsibly made. With electric models coming soon and a full lineup already winning hearts, your next SUV might just be built right here in the U.S.—and built to win.
Learn more at www.bmwusfactory.com