SHERIDAN, WYOMING – Dec. 29, 2024 – BYD, the world's leading manufacturer of electric vehicles, made a record-breaking appearance at the Essen Motor Show 2024 from November 29th to December 8th. Showcasing its latest models and cutting-edge technology, BYD captivated audiences with a thrilling record attempt and engaging activities for visitors of all ages.
A Showcase of Innovation and Performance
At its impressive booth in Hall 3, BYD presented a diverse range of its newest electric vehicles, including the sporty SEAL sedan, the SEAL U DM-i hybrid SUV, and the awe-inspiring YANGWANG U9 supercar. Taking center stage was the brand-new SEALION 7 performance SUV, launched just weeks prior in mid-November. This high-performance SUV boasts impressive power, practicality, cutting-edge EV technology, and a fresh, modern design.
BYD also provided insights into its advanced e-Platform 3.0 and the innovative CTB (Cell-to-Body) structure featuring the BYD Blade Battery, the foundation of the SEALION 7. Adding a touch of futuristic flair, the intelligent robot Cruzr was on hand to interact with guests and provide information about BYD's products.
Test Drives and Interactive Experiences
Throughout the show, visitors had the opportunity to experience BYD's vehicles firsthand with test drives of the SEAL, TANG, and SEAL U DM-i models. BYD and its dealer partner Senger provided carefully planned routes, allowing drivers to explore the cars' capabilities and the advantages of electric mobility. Product experts were available to answer questions and assist with orders.
Gamers were not left out, as a professional e-sports team demonstrated the entertainment potential of the SEALION 7's Vehicle-to-Load (V2L) function. Visitors could challenge the pro gamers, with various prizes up for grabs.
Adding to the vibrant atmosphere, DJ Timsen "TMSN" Bruchhaus provided live music, transforming the BYD booth into a stylish lounge with an electrifying soundtrack.
A Record-Breaking Culinary Feat
On December 7th, BYD took the V2L technology to a new level with a delicious demonstration. Teaming up with influencer kuechenzauber_by_debbie, the BYD team attempted to set a new record for baking poffertjes, Dutch mini-pancakes. Using kitchen appliances powered solely by the SEALION 7's battery via V2L, they aimed to bake and distribute as many poffertjes as possible to the show's attendees.
Essen Motor Show: A Key Platform for BYD in Europe
The Essen Motor Show, held for the 56th time this year, is a crucial event for BYD. As one of Germany's most important automotive shows, it provides a vital platform for the brand to connect with consumers in Europe's largest car market.
About BYD
BYD (BYD Co. Ltd) is a multinational high-tech company listed on the Hong Kong and Shenzhen stock exchanges. A Fortune 500 company, BYD is committed to technological innovation for a better life, with a focus on the automotive, rail transit, new energy, and electronics industries. Founded in 1995 as a rechargeable battery manufacturer, BYD now has a global presence in over 70 countries across 6 continents.
BYD Auto, established in 2003, specializes in the development of New Energy Vehicles (NEVs), including battery electric and plug-in hybrid vehicles. BYD manages the entire industrial value chain of core EV technologies, including batteries, electric motors, electronic controls, and automotive-grade semiconductors. With significant advancements like the Blade Battery, DM-i and DM-p hybrid technology, e-Platform 3.0, and CTB technology, BYD is accelerating the decarbonization of global personal transportation.