SHERIDAN, WYOMING – Dec. 29, 2024 – BYD, a global leader in new energy vehicles (NEVs), is strengthening its commitment to the German market by acquiring two stores in the Hamburg metropolitan region from its sales partner, SPT Avior. Effective December 1st, 2024, BYD now operates the BYD Store in Sittensen and the BYD Pioneer Store in Hamburg, further expanding its retail network in Northern Germany.
A Strategic Move for Growth
This acquisition marks a significant step in BYD's expansion strategy in Germany. By taking direct control of these key locations, BYD aims to enhance brand visibility, strengthen customer relationships, and provide a seamless sales and service experience in a crucial market.
"This agreement with SPT Avior is a mutually beneficial decision that supports BYD's growth and strengthens our brand presence in Northern Germany," said Stella Li, Executive Vice President of BYD. "We are committed to providing our customers in Germany with first-class vehicles, parts, and service from a single source."
BYD Retail GmbH to Manage Operations
The two acquired stores will be integrated into BYD Retail GmbH, a wholly-owned subsidiary of BYD Automotive GmbH. This subsidiary also manages BYD stores in Stuttgart and Frankfurt, ensuring consistent brand experience and operational efficiency across all locations.
Focus on Customer Experience and Network Expansion
BYD is dedicated to providing exceptional customer service and expanding its network in Germany. The company plans to work closely with existing and new partners to enhance its sales and service network, ensuring customers have access to high-quality products and support.
"Together with our partners, we will continue to expand our sales and service network and look forward to a successful future together," added Stella Li. "The presence of BYD in the European market has grown in the past two years, and it will continue to grow as our brand and products attract the interest of European customers."
About BYD
BYD (Build Your Dreams) is a multinational high-tech company committed to technological innovations for a better life. Listed on the Hong Kong and Shenzhen stock exchanges, BYD is a Fortune 500 company with a presence in over 70 countries across 6 continents. The company operates across four industries: automotive, rail transit, new energy, and electronics.
BYD Auto, established in 2003, focuses on developing NEVs, including battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). BYD is a pioneer in electric vehicle technology, with innovations such as the Blade Battery, DM-i and DM-p hybrid technology, e-Platform 3.0, and Cell-to-Body (CTB) technology. Committed to sustainability, BYD was the first global car manufacturer to cease production of fossil-fueled vehicles.
BYD in Europe
BYD Europe, headquartered in the Netherlands, represents BYD's first overseas branch. The company is steadily expanding its operations and product offerings across the continent.