SHERIDAN, WYOMING – July 28, 2025 – When electric cars meet football passion, the result is more than a sponsorship—it’s a lifestyle revolution. BYD Group, the global leader in electric mobility, has kicked off a three-year global partnership with Italian football powerhouse FC Internazionale Milano (Inter), bringing together two high-energy forces with an eye on the future.
At first glance, cars and football might seem like an odd match. But take a closer look, and the synergy becomes electric. Both brands are bold, ambitious, and driven by innovation—and now they’re gearing up to offer fans a whole new experience that blends sport, sustainability, and style.
What the Partnership Means for Fans
Forget static ads on stadium boards—this collaboration goes beyond branding and into real-life perks for supporters. BYD is handing over 70 high-tech electric and plug-in hybrid vehicles to Inter’s top management, staff, and first-team players, turning the football club into a rolling showcase of BYD innovation.
And for fans? BYD is launching a special edition BYD SEALION 7, tailored with the iconic blue and black Nerazzurri colors. It’s not just a nod to fandom—it’s a way for supporters to drive the dream, literally. A limited-edition version will hit the market soon, making Inter the first club to receive a custom electric flagship vehicle built for its community.
Why This Collaboration Matters
This partnership isn’t just another commercial move—it’s a statement. Both brands are leading a shift: Inter Milan in global sports culture, and BYD in sustainable mobility. BYD’s Executive Vice President Stella Li put it powerfully:
“BYD's name means Build Your Dreams, and I think this partnership is a dream for young people, for everybody with a passion for football.”
She added:
“We're a global green technology company with the dream to fight climate change and cool the earth by one degree… This determination, this constant pushing for change and working so hard to make it happen, is something that is really shared between BYD and Inter.”
Global Reach Meets Local Passion
The numbers speak for themselves. Inter has over 533 million fans globally, including 154 million in BYD’s home market of China and 90 million in South America—two of BYD’s strongest territories. This isn’t just good branding; it’s strategic alignment.
Giorgio Ricci, Inter’s Chief Revenue Officer, highlighted the potential:
“This partnership opens up new opportunities for internationally-oriented activations and content capable of engaging fans and consumers around the world.”
More Than Just a Ride: What Fans Can Expect
Coming soon, fans will have access to:
- BYD fan-exclusive offers: Special purchasing and rental deals on BYD vehicles tailored for Inter supporters
- Co-branded vehicle experiences: Custom interiors, Nerazzurri color accents, and Inter-inspired tech features
- Interactive brand moments: Events, digital campaigns, and Europe-wide experiences leading up to DENZA’s premium launch
Quick Look: BYD x Inter Fan Benefits
- ⚽ Limited Edition BYD SEALION 7 in Inter colors
- 🌍 Fan rental & purchase programs launching globally
- 🚗 Up-close access to BYD vehicles used by players and staff
- 🎉 Interactive content & football-meets-tech activations
The Bigger Picture: Football and the EV Future
This partnership isn’t happening in a vacuum. BYD was an official sponsor of UEFA EURO 2024 and will continue its presence in UEFA European Under-21 Championship 2025. With more than 4.2 million vehicles sold in 2024 and over 2 million already delivered in 2025, BYD is driving change fast—and football is becoming part of that momentum.
Final Thoughts
This isn’t just about a car company sponsoring a football team. It’s about giving fans a tangible way to engage with their passion while joining the global movement toward cleaner, smarter mobility. Whether you're a die-hard Inter supporter or just curious about the future of driving, this partnership is one to watch—and maybe even drive.
Learn more at byd.com