SHERIDAN, WYOMING – August 20, 2024 – Cadillac, the renowned American luxury automaker, is venturing into the world of high-fashion footwear with an exclusive sneaker collection created in partnership with Los Angeles-based designer Dominic Ciambrone, also known as "The Surgeon." The limited-edition collection draws inspiration from Cadillac's groundbreaking electric vehicle (EV) portfolio, seamlessly blending automotive design with streetwear style.
Electrifying Style
The Cadillac X SURGEON collection features four unique sneaker designs, each paying homage to a specific Cadillac EV: the LYRIQ, CELESTIQ, OPTIQ, and ESCALADE IQ. The sneakers are not merely replicas of the vehicles but rather artistic interpretations that capture the essence of each model's design philosophy.
Bryan Nesbitt, executive director of Global Cadillac Design, highlighted the shared vision behind the collaboration: "Cadillac’s design philosophy celebrates transforming the ordinary into the extraordinary, individualizing what is common into something that is distinctively yours. Cadillac has the desire to set the standard for American luxury, just as Dominic and his team have set the standard for American craftsmanship and bespoke design in the sneaker industry."
Craftsmanship and Collaboration
The SURGEON team worked closely with Cadillac designers at the General Motors Design Center in Warren, Michigan, to ensure the sneakers authentically reflected the spirit of each vehicle. The shoes incorporate premium materials like interior leathers and upholstery patterns, along with intricate stitching techniques and signature color schemes. The result is a collection that seamlessly merges automotive heritage with contemporary streetwear aesthetics.
Ciambrone, the creative force behind SURGEON, expressed his enthusiasm for the project: "Collaboration and craftsmanship are at the forefront of what we do at SURGEON. With our unique, custom designs, we strive to push boundaries and inspire. We are excited to team up with Cadillac for a collaboration inspired by their products that have also pushed boundaries with their authentic, American luxury designs."
Sneakers with a Purpose
Cadillac, the Official Vehicle of the 2024 US Open, is using this collaboration to make a positive impact. A special pair of sneakers, inspired by the personal journey of professional tennis player and Cadillac brand ambassador Francis Tiafoe, will be auctioned to benefit the USTA Foundation’s Frances Tiafoe Fund. This fund supports free or low-cost tennis and educational programs for underprivileged youth.
Limited Availability and Release
The Cadillac X SURGEON collection will be available for a limited time starting September 8th, exclusively on CadillacSignature.com. Only five pairs of each design will be produced, making these sneakers highly coveted collector's items. Pricing will be announced closer to the release date, with all proceeds from sales going to the USTA Foundation’s Frances Tiafoe Fund.
See Them in Action
Tennis fans and sneaker enthusiasts can get an up-close look at the collection at the 2024 US Open Fan Experience. The Frances Tiafoe collaboration sneakers and the full Cadillac X SURGEON collection will be displayed in the Cadillac Showroom alongside the EVs that inspired them.
A Fusion of Automotive and Fashion Innovation
The Cadillac X SURGEON collaboration represents a bold step into the world of fashion for Cadillac, showcasing the brand's commitment to pushing boundaries and redefining luxury. By partnering with a leading figure in the sneaker industry, Cadillac is creating a unique synergy between automotive design and personal style, appealing to a new generation of luxury consumers.