SHERIDAN, WYOMING – November 25, 2024 - The MAUTO – Museo Nazionale dell'Automobile in Turin is hosting a captivating exhibition dedicated to the 125th anniversary of FIAT, the iconic Italian automaker. Running from November 15, 2024, to May 4, 2025, "125 times FIAT. Modernity through the lens of FIAT's imagination" offers a fascinating journey through the brand's rich history, showcasing its influence on Italian society, culture, and industrial development.
A Multifaceted Exploration of FIAT's Legacy
Curated by Giuliano Sergio in collaboration with Centro Storico FIAT and Heritage HUB, the exhibition goes beyond a simple display of cars. It delves into FIAT's profound impact on Italy's modernization, exploring its role in the Industrial Revolution and the country's journey towards national unity.
"The exhibition '125 times FIAT. Modernity through the lens of FIAT's imagination' explores the deep connection between the company and the cultural, industrial, and economic development of the country," explains the press release.
Iconic Cars and Cultural Artifacts
The exhibition features nine of FIAT's most iconic vehicles, including the 508 Balilla (1932), the 500 A Topolino (1936), the Panda 30 (1982), and the modern electric Fiat 500e. These iconic models are displayed alongside a curated selection of artwork, memorabilia, archive documents, and audiovisual materials, illustrating FIAT's influence on art, cinema, and design.
The exhibition is divided into eight thematic sections, each exploring a different facet of FIAT's contribution to Italian modernity. A series of meetings and debates, organized in collaboration with the University of Turin, will further delve into the themes explored in the exhibition.
Unexpected and Surprising FIAT: A Journey of Innovation
Complementing the main exhibition at MAUTO, the Heritage Hub is hosting a temporary exhibition titled "UNEXPECTED & SURPRISING FIAT." This unique exposition showcases lesser-known FIAT vehicles, highlighting the brand's continuous evolution and its commitment to innovation, efficiency, and fun.
From the Fiat 520 of the 1920s to the Fiat Scia concept car of 1993, the exhibition reveals FIAT's willingness to push boundaries and explore new possibilities. Visitors can discover the versatility of models like the Fiat 500 "C" Giardiniera Legno, the 600 Multipla, and the Panda Militare Steyr Puch, each designed to meet specific needs and adapt to various applications.
The exhibition also celebrates FIAT's playful side with models like the sporty Uno Turbo Trofeo, the Panda Jolly, and the 500 Barbie Edition. These unique vehicles showcase FIAT's ability to combine functionality with captivating design and personality.
A Celebration of Italian Ingenuity
The "125 times FIAT" exhibition and its accompanying spin-offs offer a comprehensive and engaging look at the legacy of one of Italy's most iconic brands. By showcasing FIAT's contributions to automotive technology, design, and culture, these exhibitions celebrate the ingenuity and enduring spirit of Italian innovation.
Plan Your Visit
To experience this captivating journey through FIAT's history, visit the MAUTO – Museo Nazionale dell'Automobile in Turin before May 4, 2025. For those interested in the "UNEXPECTED & SURPRISING FIAT" exhibition at the Heritage Hub, reservations are required and can be made online.