SHERIDAN, WYOMING – November 16, 2024 – Alfa Romeo, the iconic Italian automaker renowned for its blend of performance, style, and heritage, has appointed Cristiano Fiorio as the new Head of Alfa Romeo Global Marketing and Communication. Fiorio, a seasoned marketing and communication professional with a proven track record within the Stellantis group, will report directly to Santo Ficili, CEO of the Alfa Romeo and Maserati brands.
A Wealth of Experience in Strategic Marketing
Fiorio brings a wealth of experience to his new role, having joined Alfa Romeo in 2021 as head of the Formula 1 project. His leadership was instrumental in maximizing the results and return on investment of this strategic global marketing operation.
"Cristiano Fiorio takes his position over from Eligio Catarinella, now appointed Head of Stellantis Sales and Marketing for the Enlarged Europe region, reporting directly to Jean-Philippe Imparato, Chief Operating Officer, Enlarged Europe," said Cristiano Fiorio.
Fiorio's expertise extends beyond Formula 1, as he also spearheaded the 33 Stradale project, marking Alfa Romeo's return to the world of custom-built cars after more than 50 years.
A Proven Leader Within the Stellantis Group
Since joining the Fiat Chrysler Automobiles (FCA) Group in 2013, Fiorio has progressively taken on strategic roles of increasing importance, including:
- Head of Brand Marketing Communication, EMEA
- Head of Advertising, Digital, Events, Sponsorships and Trade Fairs for all the FCA brands
Fiorio also played a key role in the successful launch of the New 500 BEV in November 2019. His responsibilities extended to overseeing cross-brand communication services and brand promotion for the entire group, including events, licensing, and merchandising.
A Passion for Marketing and Communication
Prior to joining the FCA Group, Fiorio honed his skills in major events, tourism, and companies specializing in sporting events, sports, and marketing communications. His diverse background and passion for marketing and communication have prepared him well for this pivotal role at Alfa Romeo.
Fiorio's appointment as Head of Alfa Romeo Global Marketing and Communication comes at an exciting time for the brand. With the recent launch of the Alfa Romeo Junior and the highly anticipated 33 Stradale, Alfa Romeo is poised for continued growth and success in the global automotive market. Fiorio's leadership and expertise will be instrumental in driving the brand's marketing and communication efforts to new heights.