SHERIDAN, WYOMING – Jan. 16, 2025 – Dacia, the Renault Group's value-driven brand, has announced record-breaking market share in Europe for 2024, solidifying its position as a leader in providing affordable and reliable vehicles. With sales exceeding 676,340 units, Dacia continues to resonate with customers seeking the best value for their money.
Record-Breaking Sales and Market Share
Dacia's sales performance in 2024 reflects a 2.7% increase compared to 2023, marking a significant milestone for the brand as it surpasses 9 million vehicles sold since its inception in 2004. This success is attributed to a strong product plan and a commitment to offering essential features at competitive prices.
Key highlights of Dacia's 2024 performance include:
- Record market share in Europe: 3.9% of passenger car and light commercial vehicle (PC+LCV) sales, and 4.5% of passenger car (PC) sales.
- Podium position for retail customers: Maintained its place on the European podium for retail sales with an 8.2% market share, reinforcing its focus on individual customers.
- Strong performance across European countries: Achieved record market share in several countries, including Austria, Belgium-Luxembourg, Germany, Italy, and Portugal.
- Significant sales growth: Recorded double-digit sales growth in numerous countries, including Austria, Belgium-Luxembourg, the Czech Republic, Italy, Morocco, Poland, Portugal, and Spain.
Driving Sales: Dacia's Popular Models
Dacia's success is fueled by its range of popular models, each catering to specific customer needs:
- Sandero: Europe's best-selling vehicle across all channels and the top-selling vehicle in the European retail market since 2017, with over 309,392 units sold in 2024.
- Duster: The best-selling SUV in the European retail market since 2018 and the second most popular vehicle among retail customers, with 215,024 units sold in 2024.
- Jogger: Maintained its podium position in the non-SUV C-segment for retail customers in Europe, selling 96,440 units in 2024.
- Spring: While sales were impacted by reduced government grants, the arrival of a new version in September 2024 led to increased orders.
Customer Acquisition and Retention
Dacia's unique "essential car" positioning resonates with customers, as demonstrated by its market-leading customer acquisition and retention rates. A significant portion of Dacia buyers are new to the Renault Group, and a majority remain loyal to the group for future vehicle purchases.
Focus on Electrification and Future Outlook
Dacia is actively electrifying its range with the expansion of hybrid powertrains, including the HYBRID 140 in the Jogger and Duster, and the HYBRID 155 in the upcoming Bigster – the first Renault Group model to feature this new powertrain.
Key developments for Dacia in 2025 include:
- Launch of the Bigster: Available for order now and arriving in dealerships in spring 2025, the Bigster aims to offer the best value in the C-SUV segment.
- Continued focus on electrification: Expanding the range of hybrid powertrains while maintaining affordability.
- Participation in rally-raid and the Dakar Rally: Showcasing Dacia's robust and outdoor capabilities.
"In 2024, Dacia once again demonstrated its ability to combine performance, robustness and accessibility. Our results testify to customers' growing confidence in our models and confirm that we are pursuing our strategy." - Denis Le Vot, CEO Dacia
Dacia's consistent growth and strong market performance demonstrate its ability to meet the evolving needs of customers seeking practical, reliable, and affordable vehicles. With a focus on electrification and the launch of new models like the Bigster, Dacia is well-positioned for continued success in the years to come.