SHERIDAN, WYOMING – June 19, 2025 – Hyundai Motor Group’s design vision has just received global recognition, with three of its most influential figures being honored at the prestigious Automotive News Centennial Awards in Turin, Italy. The awards, celebrating 100 years of Automotive News, recognized Luc Donckerwolke, Peter Schreyer, and legendary designer Giorgetto Giugiaro for their lasting contributions to automotive design excellence.
Celebrating visionaries who redefined automotive design
Luc Donckerwolke, President, Chief Design Officer, and Chief Creative Officer of Hyundai Motor Group, was lauded for his leadership and innovative spirit that continues to shape the creative direction of the Hyundai, Kia, and Genesis brands. Known for pushing design boundaries and emphasizing human-centered innovation, Donckerwolke shared his appreciation for the award with the teams that support his creative journey.
“I am deeply honored to receive this award,” said Donckerwolke. “This recognition is a testament to Hyundai Motor Group’s belief in design as a driving force for innovation and identity. I share this award with all the talented teams that inspire me every day and work relentlessly to challenge the status quo.”
Donckerwolke’s design career spans decades, with past roles at prestigious automakers like Audi, Lamborghini, and Bentley. He joined Hyundai Motor Group in 2016, becoming a central force in crafting its global design strategy.
Peter Schreyer’s bold legacy at Kia and Hyundai
Peter Schreyer, now an executive design advisor and brand ambassador, was also honored for his transformative work, particularly his role in redefining Kia’s global design identity with the bold ‘tiger nose’ grille. Schreyer's leadership extended across Hyundai Motor Group’s SUV lineup and luxury Genesis brand, helping establish their design excellence on the world stage.
“It is an incredible honor to receive this award. It belongs to the many creative and dedicated teams I’ve had the privilege to work with – and to Hyundai Motor Group for its unwavering belief in the power of design to drive meaningful progress and change,” said Schreyer.
Since retiring at the end of 2023, Schreyer has continued to mentor the next generation of automotive designers through partnerships with the Royal College of Art.
A timeless tribute to Giorgetto Giugiaro
The ceremony also honored Giorgetto Giugiaro, the iconic Italian designer behind the original Hyundai Pony and Pony Coupe concept. Celebrated as a key inspiration for both Donckerwolke and Schreyer, Giugiaro’s legacy began in the 1970s and has remained a foundational influence on Hyundai's design evolution.
A proud moment for Hyundai and the global design community
KC Crain, President and CEO of Crain Communications, emphasized the impact of these design leaders during the ceremony: “Peter Schreyer and Luc Donckerwolke have helped redefine what modern automotive design means – not just for Hyundai Motor Group, but for the entire industry. Their bold creativity and leadership have elevated the role of design as a strategic force, and their legacy is reflected in vehicles recognized around the world for both their beauty and innovation. We are proud to honor them with Automotive News Centennial Awards for their extraordinary contributions.”
Design-driven future with global impact
This recognition reinforces Hyundai Motor Group’s commitment to innovation through design. With a focus on creativity, collaboration, and pushing boundaries, the company continues to lead the way in shaping the future of mobility with purpose and style.
Learn more at http://www.hyundaimotorgroup.com