SHERIDAN, WYOMING – May 13, 2025 – Jeep, Ram, and Dodge drivers across Europe are in for a fresh burst of energy and inspiration as Elena Cortesi steps into the role of Head of Marketing and Communication for these iconic automotive brands. With a track record of innovation and award-winning leadership, Cortesi’s appointment marks an exciting new chapter for car lovers who value adventure, authenticity, and cutting-edge design.
A Visionary Leader with Proven Results
Elena Cortesi is no stranger to revving up bold ideas. Since 2021, she has led communications for Jeep, Ram, and Dodge at Stellantis, playing a key role in major launches and achieving record-breaking media coverage. One standout success under her belt: the launch of the Jeep Avenger, the brand’s first fully electric vehicle, which proudly took home the title of 2023 Car of The Year.
In her new position, Cortesi reports to Fabio Catone, Head of Brand for Jeep, Ram & Dodge in Europe. Her leadership comes at a pivotal time as the brands continue to evolve and electrify, bringing more innovation to everyday consumers.
From Social Strategy Pioneer to EV Trailblazer
Cortesi’s journey is fueled by a passion for transforming the way people connect with cars. Her early work at Ford included a pioneering social media strategy for the 2008 launch of the Ford Fiesta, which redefined how automotive brands engage with online audiences. This campaign earned her the prestigious Automotive News Eurostar 2013 Award for Best Social Media Executive.
She later joined Fiat Chrysler Automobiles (FCA) in 2017, taking charge of Customer Experience strategy, and in 2019, helped lead the launch of the New Fiat 500 — another all-electric milestone.
A New Era for Jeep, Ram & Dodge Fans
With Cortesi at the helm, consumers can expect more than just great vehicles — they can look forward to enriched brand experiences that put people first. Whether you’re navigating off-road trails in a rugged Jeep, commanding the road in a bold Ram truck, or living fast with Dodge muscle, the messaging behind the machine is about to get even more personal.
What drivers can look forward to under Cortesi’s leadership:
- Stronger digital engagement across platforms
- More consumer-focused campaigns that celebrate lifestyle and freedom
- Continued emphasis on electrification and sustainability
- Enhanced customer loyalty through programs like Jeep Wave
Continuity with a Fresh Perspective
Elena Cortesi succeeds Aline Germain, who now moves to the role of Brand Content & Marketing Operations for Jeep, Ram & Dodge in Enlarged Europe. The transition ensures continuity while welcoming new creative directions that reflect the evolving desires of today’s car owners.
Where and When to See the Impact
As Cortesi officially steps into her new role, European markets can anticipate a steady rollout of fresh campaigns and product narratives that reflect her strategic vision. Fans and prospective buyers alike should keep an eye on Jeep, Ram, and Dodge digital channels for the latest updates, exclusive content, and new vehicle reveals.
Driving Forward with Passion and Purpose
Elena Cortesi brings not only experience but a deep understanding of what today’s drivers care about: sustainability, technology, style — and above all, a sense of freedom. Her leadership promises to amplify the voices and values that have made Jeep, Ram, and Dodge household names across Europe.
Learn more at https://www.jeep.com