SHERIDAN, WYOMING – November 25, 2024 - FIAT is making a bold statement with the launch of the Fiat 500e Giorgio Armani Collector's Edition, a stunning fusion of Italian elegance and sustainable innovation. This limited-edition vehicle, born from a collaboration between two iconic Italian brands, is now available for order in Europe and will soon be gracing roads in the Middle East, Africa, and North America.
Redefining Electric Mobility with Style
FIAT is committed to driving the transition to a more sustainable future through electrification, and the 500e Giorgio Armani Collector's Edition exemplifies this commitment without compromising on beauty and style. "Promoting electric vehicles is crucial to building a more sustainable future, and this is a core priority for FIAT," the company states.
This unique collaboration, first hinted at with a one-off 500e in 2020, brings together two titans of Italian design and craftsmanship. The result is a vehicle that embodies the timeless elegance of Giorgio Armani and the innovative spirit of FIAT.
A Collector's Item Crafted with Meticulous Detail
The 500e Giorgio Armani Collector's Edition is more than just a car; it's a statement piece, meticulously crafted with the same attention to detail as a high-fashion garment. The collaboration involved extensive work between Armani and FIAT's Centro Stile in Turin, ensuring every element reflects the essence of both brands.
This limited-edition vehicle, produced at FIAT's Mirafiori plant in Turin, is accompanied by a personalized welcome letter signed by Olivier Francois and Giorgio Armani, adding a touch of exclusivity to the ownership experience.
Exclusive Colors and Design Elements
The 500e Giorgio Armani Collector's Edition is available in two exclusive colors:
- Dark Green Micralized: A modern and sophisticated hue that reflects Giorgio Armani's signature style.
- Ceramic Greige: A unique blend of gray and beige, created by Armani, exuding elegance and innovation.
The exterior design emphasizes a sleek, monochromatic aesthetic, with custom-crafted wheels featuring the GA logo as a prominent focal point. The interior boasts exceptional craftsmanship, with chevron stitching, three-dimensional patterns, and a laser-cut wood dashboard insert. Armani's signature is subtly incorporated throughout the cabin, adding a touch of luxury.
Advanced Technology and Performance
The 500e Giorgio Armani Collector's Edition is equipped with cutting-edge technology, including Full LED Infinity Design headlamps, a glass roof, a premium JBL audio system, and a 10.25" touchscreen navigation system. It also features advanced driver-assistance systems (ADAS) and Level 2 assisted driving for enhanced safety and convenience.
Powered by an 87 kW electric motor delivering 118 hp, the 500e Giorgio Armani Collector's Edition offers an impressive range of up to 320 km (WLTP combined cycle).
"Ovation" Campaign Captures the Essence of the Collaboration
A captivating commercial titled "Ovation" accompanies the launch of the 500e Giorgio Armani Collector's Edition. The commercial depicts the car's journey through the empty streets of Milan, culminating in a grand entrance on a catwalk-transformed Via Montenapoleone, where it receives a resounding ovation. The tagline "Don't drive it, wear it" perfectly captures the car's status as a fashion statement.
Global Availability
The Fiat 500e Giorgio Armani Collector's Edition is currently available for order in Europe, with plans to expand to the Middle East, Africa, and North America soon. This limited-edition vehicle represents a unique opportunity to own a piece of Italian automotive and fashion history, combining sustainability, style, and exclusivity in one exceptional package.