SHERIDAN, WYOMING – Feb. 24, 2025 – On the occasion of the inauguration of Milan Fashion Week, John Elkann, Stellantis Chairman, and Olivier Francois, FIAT CEO and Stellantis Global CMO, delivered the first two Fiat 500e Giorgio Armani Collector's Edition vehicles to Giorgio Armani, marking a significant milestone in the partnership between these two iconic Italian brands. The handover, held in Turin, signifies the official launch of this exclusive edition, blending high fashion with sustainable automotive innovation.
Exclusive Delivery Highlights Collaboration
The event underscored the collaborative effort between FIAT and Giorgio Armani, showcasing the meticulously crafted 500e Giorgio Armani Collector’s Edition. Produced at the Mirafiori plant in Turin, these vehicles represent the pinnacle of Italian design and sustainable mobility.
Olivier François, FIAT CEO, and Stellantis Global Chief Marketing Officer, stated, “Today, by delivering these two limited-edition models to Giorgio Armani, we seal this prestigious collaboration that has allowed us to reach levels of craftsmanship, treatment, and detailing never before seen in this segment. The 500e Giorgio Armani Collector’s Edition embodies the brand’s vision of creating a shift in perspective towards a more sustainable world, harnessing the power of two renowned Italian global brands. I would like to thank Giorgio Armani for being personally involved in this project.”
Driving Sustainable Mobility with Style
FIAT’s commitment to promoting electric vehicles is central to its vision for a sustainable future. The brand’s strategy focuses on two core principles: redefining electric cars and emphasizing beauty. This approach aims to make electric vehicles both appealing and ethically sound, fostering a broader shift towards sustainability.
The collaboration between FIAT Centro Stile and the Armani Design Team resulted in the Fiat 500e Giorgio Armani Collector’s Edition, a vehicle that seamlessly merges Italian elegance with a profound commitment to environmental responsibility. This edition is designed to change the world in style, showcasing that luxury and sustainability can coexist harmoniously.
Honoring a Shared Vision
The handover of the vehicles mirrors their appearance in showrooms, serving as an official tribute to Giorgio Armani’s trust and dedication to a shared vision of sustainable luxury. This event marks a significant moment in the automotive and fashion industries, highlighting the potential for collaboration in driving positive change.
The Significance of the 500e Giorgio Armani Collector’s Edition
The Fiat 500e Giorgio Armani Collector’s Edition is more than just a car; it's a statement. It represents a fusion of artistry and innovation, demonstrating how design can play a crucial role in promoting sustainable practices. The vehicle's meticulous detailing and refined aesthetics reflect the high standards of both FIAT and Giorgio Armani, making it a true collector’s item.
Looking Ahead: Sustainable Innovation
As FIAT continues to push the boundaries of electric vehicle design, the 500e Giorgio Armani Collector’s Edition stands as a testament to the brand’s dedication to sustainability and style. This collaboration sets a new benchmark for future partnerships, encouraging other brands to embrace sustainable practices and innovative design.
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