SHERIDAN, WYOMING – May 12, 2025 – Fiat and Kartell are bringing a splash of Italian creativity and eco-conscious innovation to Milan’s iconic Salone del Mobile 2025, with the dazzling debut of their Grande Panda Kartell project. This collaboration blends automotive excellence with contemporary design flair, offering an exciting glimpse into a future where style, sustainability, and emotional connection take center stage.
Where Design Meets Drive: A Creative Fusion
On display from April 8th to 13th at Kartell’s stand, the Fiat Grande Panda Kartell is more than a concept—it’s a dynamic laboratory of ideas. The project, created jointly by FIAT Centro Stile and Italian design powerhouse Kartell, embodies a shared vision of pushing creative and sustainable boundaries.
"I'm so delighted for this collaboration! Kartell exemplifies Italian excellence in sustainable, iconic design and shares the same values as FIAT,” said Olivier Francois, FIAT CEO and Global Stellantis CMO. “Working together drives a culture of continuous innovation, empowering both brands to push boundaries and explore new ideas confidently.”
The two-year creative journey culminates in a bold new chapter, showcasing how materials, design, and user experience can come together in surprising and delightful ways—whether you’re behind the wheel or admiring it from afar.
A Return to Fiat’s Design Roots—With a Twist
Celebrating its return to the “home segment,” FIAT reaffirms its leadership with a modern reinvention of the beloved Panda. But this isn’t just nostalgia—it’s a futuristic take that embraces vibrant aesthetics and meaningful storytelling through design.
Key highlights include:
- A vivid red exterior contrasted with Tasmania Blue interiors for a bold pop-art effect.
- Kartell’s iconic logo placed throughout the vehicle—from the wheels to the upholstery—for unmistakable brand flair.
- Inside, the playful “kk” monogram is thermo-embossed across the seating in Pop mélange canvas, adding warmth and contemporary style.
Adding a touch of whimsy, guests who look closely will spot a hidden Kartell lamp on the cluster—an elegant easter egg that celebrates the transparency and creativity of the materials used.
Innovative Materials with a Sustainable Heart
The Grande Panda Kartell is more than a visual statement—it’s a call to rethink how we use and reuse materials in both the automotive and design industries. Potential features include Polycarbonate 2.0, a second-generation polymer derived from renewable resources. Known for its durability and transparency, this material is a nod to both brands’ commitment to eco-friendly practices.
Another exciting sustainable innovation is the potential inclusion of a “tex to tex” circular process:
- Textile scraps from Kartell’s Foliage armchairs are broken down into fibers.
- These are re-spun into 100% renewed polyester yarn.
- The yarn is used to create seat covers made of 60% recycled polyester.
This smart use of recycled content transforms waste into stylish, high-quality materials—reinforcing both brands' roles in building a circular economy.
Experience the Collaboration Firsthand
Claudio Luti, President of Kartell, captures the spirit of the project perfectly: “Looking to the future means approaching each day with the drive to take action, to do better, and to create emotion and beauty. This is the spirit behind our partnership with Fiat.”
Visitors to the Salone del Mobile will find themselves immersed in an environment curated by renowned designer Ferruccio Laviani, featuring a display of catalog products, design prototypes, and reimagined classics—all set against a backdrop of striking red hues and innovation-driven storytelling.
A Vision That Moves and Inspires
Whether you're a design aficionado, a Fiat enthusiast, or someone who appreciates forward-thinking ideas with heart, the Grande Panda Kartell is a symbol of where mobility and modern lifestyle design are headed—blending form, function, and sustainability.
To discover more about this revolutionary project and its journey, visit www.fiat.com or stop by the Kartell stand at Salone del Mobile 2025.