SHERIDAN, WYOMING – July 11, 2025 – FIAT is turning up the volume this summer in Turin, stepping in as the official partner for the city’s Patron Saint concert on June 24. This vibrant celebration, set in the heart of the Piedmontese capital, will feature international superstar Shaggy and promises unforgettable moments of music, culture, and hometown pride.
A celebration rooted in tradition and community spirit
With its deep roots in Turin, FIAT continues to affirm its enduring connection with the city that shaped its legacy. This year’s Patron Saint festival concert will be held in the iconic Piazza Vittorio Veneto and followed by a dazzling pyrotechnic display that pays tribute to the city’s spirit.
For locals and visitors alike, the event offers an opportunity to enjoy:
- A free public concert with online registration
- A festive evening in one of Turin’s most cherished city squares
- A stunning firework finale lighting up the sky in honor of Turin
Shaggy returns with a ‘Pandastic’ twist
A special highlight of the evening will be the performance by Shaggy, whose recent collaboration with FIAT has brought a fresh spin on his 1995 global hit. The brand-new version, “Boombastic (Fantastic),” celebrates the song’s 30th anniversary and stars none other than the Fiat Grande Panda in its accompanying music video. The track embodies the brand’s fun-loving, energetic spirit and has also inspired FIAT’s latest commercial campaign built around the message: “Life is Pandastic.”
“Boombastic (Fantastic)” brings together nostalgia and innovation
Shaggy’s relationship with FIAT is built on mutual admiration and creative synergy. Managed by Martin Kierszenbaum/Cherrytree Music Company, the Grammy-winning, diamond-selling artist is known for hits like “Oh Carolina” and remains one of the most streamed reggae artists in history.
“Amici” talents join the stage in Turin
This landmark concert is the grand finale of FIAT’s recent journey with the popular Italian talent show “Amici,” where the Fiat Grande Panda served as an official partner. Throughout the season, FIAT supported young artists as they performed across Italian cities. During the show’s finale, Shaggy made a surprise announcement that he would join the “Amici” stars in Turin for this celebratory performance.
Coming to a screen near you
Can’t make it to Turin? The concert will be aired on Canale 5 in the days following the live event, giving a broader Italian audience the chance to enjoy the celebration from home. The broadcast also serves as a heartfelt tribute to the city of Turin and its vibrant community.
Join the party in person or on screen
The concert is free and open to the public with advance registration, making it an inclusive event for music lovers, families, and fans of the iconic brand. Whether you're grooving in the square or watching from your couch, this FIAT-powered celebration is set to deliver unforgettable summer vibes.
Learn more at https://www.fiat.com