SHERIDAN, WYOMING – Jan. 22, 2025 – FIAT, the iconic Italian automaker, closed 2024 with a resounding success, exceeding 1.2 million units sold globally and solidifying its position as a dominant force in the automotive industry. This achievement is underscored by the brand's leadership in four key markets across three continents: Brazil, Italy, Turkey, and Algeria.
FIAT's Global Triumph
2024 was a year of milestones for FIAT, marking its 125th anniversary and its emergence as the leading global brand within Stellantis. The brand's success is attributed to its strategic focus on diverse markets and its ability to cater to varying customer preferences with a diverse product portfolio.
Olivier Francois, FIAT CEO and Stellantis global CMO, commented on the brand's performance: "In 2024 FIAT turned 125 years old, a significant milestone that very few brands can claim, closing the year with a positive performance globally. Indeed, we confirmed our position as Stellantis’ number one brand, with more than 1,2 million vehicles sold globally, managing to balance the transition phase we are now living in the European market and recording an excellent performance in South America. This is the real advantage of being a truly global brand."
Market Dominance
FIAT's success is evident in its market leadership across diverse regions:
- Brazil: FIAT continued its reign in Brazil, securing a 20.9% market share with over 521,000 units sold. The Fiat Strada emerged as the best-selling vehicle for the fourth consecutive year, solidifying FIAT's dominance in the South American market.
- Italy: In its home market, FIAT maintained its leading position with over 190,000 vehicles sold and a 10.8% market share. The iconic Fiat Panda and the versatile Fiat Ducato were key drivers of this success.
- Turkey: FIAT celebrated its sixth consecutive year as the market leader in Turkey, achieving a record 11.2% market share. The Fiat Egea continued its popularity, remaining the best-selling car in the country.
- Algeria: FIAT's strategic focus on Algeria yielded impressive results, with a remarkable 62% market share driven by the strong performance of the Fiat Doblò.
Looking Ahead
FIAT is poised for continued growth and innovation in 2025, with the launch of new models like the Grande Panda, available in both electric and hybrid versions, and the new 500 Hybrid. The brand's commitment to sustainability and customer-centric design is expected to further strengthen its position in the global automotive market.###