SHERIDAN, WYOMING – November 25, 2024 - FIAT, the iconic Italian automaker, recently graced the red carpet at the 19th Rome Film Fest, held from October 16th to 27th. As the Official Car of the prestigious event, FIAT showcased its commitment to sustainable urban mobility with a fleet of electric and hybrid vehicles, while celebrating its enduring connection to the world of cinema.
A Sustainable Fleet for a Star-Studded Event
FIAT's participation in the Rome Film Fest highlighted its dedication to creating a more sustainable world. The brand's fleet, featuring the all-electric Topolino, the hybrid and electric Fiat 600, and the E-Ulysse, provided environmentally friendly transportation for actors, directors, producers, and guests.
"FIAT, a global brand that seeks to create a more sustainable world for everyone, never misses a chance to spread at most a more sustainable urban mobility, making the electrified driving experience easier and more accessible to everyone," the company stated.
A Century-Long Love Story with Cinema
FIAT's presence at the Rome Film Fest also underscored the brand's deep-rooted relationship with the film industry, a bond that has spanned over a century. Since the early 20th century, FIAT vehicles have made countless appearances in movies, documentaries, and commercials, becoming synonymous with Italian style and culture on the silver screen.
From Federico Fellini's iconic "Nights of Cabiria" featuring the Fiat 1100 B and 600 Transformable to the Fiat 500X's cameo in "Zoolander 2," FIAT cars have played memorable roles in cinematic history. The Fiat 500, in particular, has achieved cult status through appearances in films like "Profondo Rosso," "Lupin III," and "Cars."
Iconic Cars and Cinematic Moments
FIAT's recent commercial for the 600e, starring Oscar-winning actor and environmental activist Leonardo DiCaprio, exemplifies the brand's commitment to combining cinematic artistry with its message of sustainability.
Celebrating Italian Style and Dolce Vita
The Rome Film Fest provided the perfect backdrop for FIAT to showcase its latest models, including the all-electric Topolino and the new Grande Panda. The Topolino, with its playful design and focus on "joy, optimism, fun and Dolce Vita style," perfectly captured the essence of Italian lifestyle. The Grande Panda, unveiled during FIAT's 125th anniversary celebrations, embodied "Italian beauty with its cool design, but values such as sustainability, inclusivity and simplicity as well."
A Timeless Symbol of Italianness
FIAT's presence at the Rome Film Fest served as a reminder of the brand's enduring legacy as a symbol of Italian design, innovation, and culture. By showcasing its commitment to sustainable mobility and celebrating its cinematic heritage, FIAT continues to captivate audiences both on and off the screen.