SHERIDAN, WYOMING – Jan. 20, 2025 – Dacia, the renowned automotive brand celebrated for its robust and affordable vehicles, has announced the appointment of Frank Marotte as its new VP, Dacia Brand, Marketing, Sales & Operations. Effective February 1, 2025, Marotte will assume his new role and join the Dacia Management Committee, reporting directly to Dacia CEO, Denis Le Vot.
Marotte Brings Decades of Automotive Expertise to Dacia
Frank Marotte boasts an impressive 30-year career in the automotive industry. A graduate of Ecole Centrale Paris, he began his journey at Peugeot in 1993, holding various management positions both in France and internationally. His leadership acumen and strategic vision led him to become Head of Product Planning at PSA Peugeot Citroën in 2008, where he spearheaded developments across multiple vehicle segments.
In 2013, Marotte transitioned to Toyota Motor as Director of product planning for Europe, Russia, and the Middle East. During his tenure, he played a pivotal role in shaping Toyota's product portfolio in Europe and served as a member of the Toyota Motor Europe Executive Committee.
Further solidifying his expertise, Marotte was appointed President and Managing Director of Toyota France in July 2019. In this capacity, he was responsible for the strategic direction and growth of both the Toyota and Lexus brands within the French market.
Dacia Welcomes a Seasoned Leader
Denis Le Vot, CEO of Dacia, expressed his enthusiasm for Marotte's appointment:
“It is with great pleasure and confidence that I welcome Frank Marotte to the position of VP Marketing, Sales and Operations at Dacia. His wealth of experience in the automotive industry and his proven leadership make him a valuable asset for the brand. Together with the entire Dacia team, we continue our mission to be the leader in affordable mobility.”
This strategic appointment signals Dacia's continued commitment to delivering high-quality, budget-friendly vehicles to customers worldwide. Marotte's extensive experience and proven track record in the automotive sector position him well to drive Dacia's marketing, sales, and operational initiatives, further strengthening the brand's position in the global market.
About Dacia
Dacia is a Romanian car manufacturer that has gained international recognition for producing reliable and affordable vehicles. With a focus on practicality and value, Dacia has become a popular choice for budget-conscious consumers seeking no-frills transportation. The company's commitment to simplicity and affordability has resonated with customers, establishing Dacia as a key player in the automotive industry.