SHERIDAN, WYOMING – July 13, 2024 – Geely Auto, a global automotive leader, announced a bold new brand vision and identity, "See the World in Full," aimed at revolutionizing the automotive industry through a human-centric approach to mobility. This transformative initiative encompasses a comprehensive brand refresh, an expanded global strategy, and an unwavering commitment to delivering unparalleled user experiences.
"See the World in Full" represents Geely's dedication to empowering individuals to explore, discover, and connect with the world around them. By integrating advanced technologies, innovative design, and a steadfast focus on safety, Geely aims to elevate the driving experience and enrich the lives of its customers.
The brand's visual transformation is a testament to its renewed spirit. A dynamic new logo, a vibrant color palette, and a modern design language all reflect Geely's commitment to inclusivity, innovation, and the pursuit of excellence. This new identity is not just a cosmetic change; it represents a fundamental shift in how Geely interacts with and inspires its customers.
Geely's global strategy is set to accelerate in 2024, with an intensified focus on core markets and an ambitious expansion into new territories, including Latin America, Central Asia, ASEAN, and Pan-Europe. This strategic growth is supported by a robust plan to develop right-hand drive models and enhance regional manufacturing capabilities, ensuring that Geely vehicles are tailored to the specific needs and preferences of diverse markets.
In addition to product innovation and market expansion, Geely is laser-focused on elevating the customer experience across all touchpoints. By investing in cutting-edge technologies, enhancing service standards, and prioritizing personalized interactions, the company is building a global mobility ecosystem that prioritizes customer satisfaction and long-term relationships.
"See the World in Full" is more than just a tagline; it's a promise to create a future where mobility is seamless, sustainable, and empowering. Geely is committed to driving innovation, exceeding customer expectations, and fostering a global community of explorers and adventurers.
Geely Auto invites you to join them on this exciting journey as they redefine the automotive landscape and set a new standard for human-centric mobility.
About Geely Auto Group:
Geely Auto Group is a leading global automaker with a diverse portfolio of brands, including Geely Auto, Lynk & Co, Geometry, and Proton. The company is committed to technological innovation, sustainable development, and providing exceptional value to customers worldwide.
For further information please visit: www.geely.com