SHERIDAN, WYOMING – May 6, 2025 – General Motors closed out 2024 on a high note, posting a 4% increase in U.S. vehicle sales and claiming its largest annual total since 2019. With growing consumer interest in both electric and traditional vehicles, GM’s diverse lineup proved to be a winning formula—delivering strong results across all its brands and expanding its market share to 16.5%.
Whether you're a fan of powerful pickups or eco-friendly electric SUVs, GM's 2024 performance shows there's something for every driver. The company's continued investment in vehicle innovation, along with a customer-first approach, has positioned it as a top choice for American car buyers.
Electric Vehicles Take the Spotlight
EVs were a major highlight of GM’s success story in 2024, with sales jumping an impressive 50% year-over-year—and a staggering 125% in the fourth quarter alone. That surge helped GM double its EV market share and secure the #2 spot for EV sales in the U.S. during the second half of the year.
Cadillac’s LYRIQ led the electric charge as the best-selling electric mid-size luxury SUV, while Chevrolet’s Equinox EV saw Q4 unit sales climb 85% compared to the previous quarter. With new electric models like the Cadillac VISTIQ and OPTIQ launching in Q1 2025, GM is poised to continue capturing the attention of drivers ready to make the switch to electric.
A Strong Year Across All Brands
Every GM brand had a reason to celebrate:
- Chevrolet achieved its highest sales since 2019, up 1.5% overall and 17% in Q4. The Chevrolet Trax was a standout, with an 84% boost in sales, making it the small SUV segment leader.
- GMC posted its best year ever, with a 9% increase overall and a 33% surge in Q4. Top-performing models like the Sierra and Canyon reached all-time sales highs, while the luxury Denali line marked its 25th anniversary with record performance.
- Cadillac saw its strongest sales since 2016, thanks to continued demand for the iconic Escalade and the all-electric LYRIQ. Q4 sales soared 35%.
- Buick enjoyed a 10% bump, its best showing since 2021. The sleek Envista played a key role, with Q4 sales up 57%.
“It was a great year for us across our product lines,” said Rory Harvey, GM executive VP and president of global markets. “How did we do it? By investing to have the best portfolio in the industry. We have something for everyone, no matter what they like to drive."
More Value for Drivers
GM didn’t just sell more vehicles—it also sold smarter. The average transaction price in Q4 was nearly $53,000, well above the industry norm. At the same time, GM reduced incentive spending, showing that consumer demand remains strong without the need for big discounts.
Plus, with end-of-year inventory levels right on target (about 54 days), shoppers had plenty of choices without frustrating wait times.
What’s Next for Shoppers?
With high-performing gas and electric vehicles, record-breaking model sales, and a promising lineup of new releases for 2025, GM is giving consumers more reasons to feel confident about their next vehicle purchase. Whether you're looking for luxury, efficiency, or rugged dependability, GM's expanding portfolio offers options tailored to fit modern lifestyles.
Learn more about GM’s latest offerings and upcoming vehicle launches at www.gm.com.