SHERIDAN, WYOMING – Dec. 19, 2024 – GMC is marking a significant milestone: 25 years of Denali, the brand's premium trim level that has become synonymous with luxury, technology, and capability in the truck and SUV segments. Since its introduction in 1999, Denali has grown to represent over 30% of GMC retail sales in 2024, with over 2 million vehicles sold in the U.S. alone.
Denali: A Legacy of Premium Capability
Named after the tallest peak in North America, Denali has become a household name, often used by customers as shorthand for their GMC vehicle. Available across GMC's entire lineup, from the Terrain compact SUV to the Sierra HD heavy-duty truck, Denali offers a unique blend of refinement and ruggedness that resonates with customers.
"Denali represents the pinnacle of GMC’s ‘Professional Grade’ ethos. GMC and Denali’s unique combination of premium design, luxurious appointments, advanced tech, and true capability continues to resonate with customers in the U.S. and around the world. No one does trucks and SUVs like GMC, and the proof is in the performance, with record sales and growth for GMC at home and abroad, and Denali accounting for nearly one in three GMC retail sales in the U.S. in 2024.” - Jaclyn McQuaid, global vice president, Buick GMC
Global Expansion and Continued Evolution
The appeal of Denali extends far beyond North America. GMC has successfully introduced Denali models in markets like Korea, Mexico, and the Middle East, and plans to launch the Yukon Denali in China, Australia, and New Zealand in 2025.
Celebrating 25 Years with a Limited Edition Yukon Package
To commemorate this milestone, GMC is offering a limited-edition 25th Anniversary Denali Package for the Yukon SUV, available in both Denali and Denali Ultimate trims. This exclusive package features:
- Black 24-inch wheels with black center caps
- Black mesh grille
- Black illuminated front GMC emblem
- Black nameplates and badging
- Black mirror caps
The Denali Difference: More Than Just a Name
Denali has been a key driver of growth for GMC, contributing significantly to the brand's success. The 2 millionth Denali sold was an Onyx Black 2024 Sierra 2500 Crew Cab Denali, purchased in Austin, Texas.
"And we’re continuing to evolve and push the Denali brand forward. The recent launch of the Sierra EV Denali showcases what the next generation of Denali can deliver to customers and how EVs can further elevate the Denali experience. It reimagines what an EV truck can be; combining performance, tech, and capability in a package that I believe is the single best truck on the market, bar none. It is truly the Denali of EVs.” - Jaclyn McQuaid, global vice president, Buick GMC
The Future of Denali
With the launch of the Sierra EV Denali, GMC is demonstrating its commitment to electrifying the Denali experience. This groundbreaking EV truck combines cutting-edge technology, impressive performance, and premium features, setting a new standard for electric vehicles in the truck segment.
About General Motors
General Motors (NYSE:GM) is a global leader in the automotive industry, committed to creating a future of zero crashes, zero emissions, and zero congestion. The company's diverse portfolio of brands includes Buick, Cadillac, Chevrolet, and GMC, offering a wide range of innovative vehicles, including a growing selection of electric models.