SHERIDAN, WYOMING – Mar. 2, 2025 – The ongoing collaboration between Jeep® and The North Face is deepening, as the two iconic brands are set to unite their respective communities in a celebration of exploration, nature, and freedom. This initiative builds on the successful launch of the Jeep® Avenger 4xe The North Face Edition in October 2024, further solidifying their shared values and commitment to adventure.
Reinforcing a Shared Vision
The partnership, which began with the unique Jeep® Avenger 4xe The North Face Edition, is now being extended to include direct community engagement. Jeep will participate in The North Face Winter Basecamps, exclusive high-altitude events designed for XPLR Pass members. These events, held in Chamonix, France; Garmisch, Germany; and Cortina, Italy, from February 27th to March 2nd, 2025, will provide a platform for enthusiasts to connect with nature and experience the synergy between the two brands.
Winter Basecamps: A Hub for Adventure
The Winter Basecamps are designed to celebrate the beauty of the natural world, offering numerous activities for mountain and winter sports enthusiasts. These locations, carefully chosen by The North Face, provide the perfect backdrop for the type of experiences both brands aim to deliver. Participants will have the opportunity to attend masterclasses and workshops, connect with fellow adventurers in an alpine setting, and test The North Face products in their intended environments. Expert guides will lead explorations of breathtaking off-piste terrain.
Community Feedback and Sustainable Exploration
A key component of the Winter Basecamps is the opportunity for participants to provide valuable feedback on tested products. This underscores the importance of consumer opinions in the development of new products. The collaboration is centered on bringing together two strong communities, highlighting the brands' commitment to exploring nature sustainably. This approach emphasizes the use of high-quality materials that prioritize comfort for both people and the planet.
Jeep® Avenger 4xe The North Face Edition: A Testament to Partnership
The first outcome of this partnership, the Jeep® Avenger 4xe The North Face Edition, exemplifies this philosophy. It represents a strategic merge of the right materials and iconic elements, alongside a functional design reflecting the natural environment. This limited edition vehicle is equipped with a 48v Hybrid powertrain, featuring a powerful 1.2-liter turbo engine that generates 136 hp, paired with dual 21kW electric motors located at the front and rear, and all-wheel drive. This highly exclusive vehicle reflects the excellence of both Jeep and The North Face brands, representing a significant advancement in Jeep's electrification journey and featuring an exclusive design that echoes The North Face’s products.
Jeep's Legacy of Adventure
"For more than 80 years, Jeep® has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure," states a representative from Jeep Brand. "With a commitment to innovation, Jeep offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The Jeep brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged, yet refined vehicles designed to conquer it all."
Strengthening Community Through Shared Experiences
The participation of Jeep in The North Face Winter Basecamps celebrates their collaboration for environmentally friendly exploration and aesthetic appreciation. "The two audacious brands chose to merge their communities to make them stronger," according to a representative from the partnership, highlighting the core mission of this collaboration. This initiative reinforces the shared commitment to pushing limits and pursuing freedom, fostering a stronger connection between Jeep and The North Face enthusiasts.
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