SHERIDAN, WYOMING – May 13, 2025 – Adventure meets the pitch once again as Jeep® reclaims its place on the iconic black and white jerseys of Juventus Football Club. Beginning with the 2025–2026 season, Jeep will proudly return as the Official Sponsor for Juventus' men's, women's, and Next Gen teams—rekindling a celebrated partnership that’s fueled fans and players alike for over a decade.
A Legendary Partnership Reignited
Jeep’s return to the Juventus jersey marks a bold continuation of a collaboration that first kicked off in the 2012–2013 season. After twelve thrilling years and a brief pause, the two powerhouses are back together under a new multi-year agreement that extends beyond just shirt sponsorship. This isn’t just a logo on a kit—it’s a symbol of shared values, fierce passion, and relentless drive.
The Jeep logo will once again be front and center, proudly worn by athletes across all Juventus teams. Fans can look forward to a new era of unforgettable moments, united by the strength and spirit of two iconic brands.
More Than a Logo: A Statement of Adventure and Authenticity
For more than 80 years, Jeep has stood for more than transportation—it represents freedom, exploration, and a love of the journey. Whether on the road, trail, or stadium sidelines, Jeep inspires a lifestyle that dares to go beyond limits.
- Legendary capability: From rugged trails to city streets, Jeep’s lineup—including internal combustion, hybrid, and all-electric models—delivers versatility and performance.
- Premium loyalty program: With Jeep Wave, owners enjoy exclusive benefits, 24/7 support, and personalized care.
- Shared DNA with Juventus: Both brands thrive on authenticity, strength, and an unwavering pursuit of excellence.
This renewed partnership celebrates these shared values, bringing fans a deeper connection to the team they love and the brand that’s built for bold journeys.
Where and When to Catch the Action
The Jeep-branded Juventus jerseys will debut with the kickoff of the 2025–2026 season. Supporters can expect to see the iconic emblem on players in Serie A, Coppa Italia, and Champions League appearances. The new kits will be available for fans to purchase through official Juventus and Jeep retailers ahead of the season’s start.
Whether you're watching from the stands, streaming from home, or driving to your next destination, the Jeep and Juventus partnership promises to reignite the passion of sport and adventure.
Fueling the Future with Confidence
This collaboration doesn’t just honor a celebrated past—it propels both brands into an exciting future. With Jeep’s continued innovation and Juventus’ elite performance, this is a team-up designed to inspire.
As Jeep reclaims its place on the jersey, fans can look forward to a powerful blend of sport, style, and strength—on the field and beyond.
Learn more at www.jeep.com