SHERIDAN, WYOMING – July 9, 2025 – Kia America is putting a fresh spin on the classic American road trip with a new two-part campaign that captures the freedom, excitement, and emotional connection of travel—featuring the versatile 2026 Sportage compact SUV. With scenic landscapes, heartwarming moments, and an iconic soundtrack, this new creative direction invites consumers to see how the Sportage can elevate every journey, no matter the destination.
A Road Trip Story Told in Two Parts
At the heart of the campaign are two 30-second episodes that follow a couple’s evolving love story, unfolding behind the wheel of the updated 2026 Sportage. The first spot, titled “Keep the Adventure Going,” sets the tone with a young man exploring America’s varied terrain in the rugged Sportage X-Pro. As his journey progresses, each location is marked by a playful wardrobe change—his t-shirt transforms to reflect each stop on the map.
In Texas, fate steps in when he meets someone special: a young woman wearing the exact same t-shirt. Their chemistry is instant. The commercial ends with the tagline “Keep the Adventure Going” as the new couple sits side by side in the Sportage, smiling and now donning matching “Virginia is for Lovers” shirts.
The second part of the story shows the couple continuing their adventure in the eco-friendly Sportage Hybrid (HEV), celebrating life’s shared moments and enjoying the ride as their journey—and relationship—deepens.
Showcasing the Versatility of the 2026 Kia Sportage
The updated Sportage brings a fresh design and an enhanced experience for today’s drivers. Key highlights include:
- A bold exterior featuring a broad, upright grille
- A spacious, tech-forward interior cabin
- Wireless connectivity for seamless entertainment and navigation
- Advanced driver assistance systems
- Electrified options, including a turbo hybrid powertrain
Russell Wager, vice president, marketing, Kia America, explained the lasting appeal of the model: “Sportage is Kia’s longest-running nameplate for a reason, because it is the perfect SUV for every driver regardless of life stage,” he said. “With its class-leading interior space, advanced driver assistance features, a tech-forward cabin and available electrified powertrains, Sportage is built for anything people might encounter on the road of life.”
A Multi-Platform Campaign Built for Today’s Drivers
Kia’s new campaign goes beyond television, reaching consumers wherever they are online. In addition to the 30-second broadcast spots premiering in July, the brand is rolling out:
- 15-second teaser clips
- Digital display ads
- Print and out-of-home features
- Engaging social media content, including interactive skins and banners
These will appear across platforms like TikTok, Pinterest, Meta, Reddit, and Snapchat—bringing the road trip vibe to feeds everywhere.
Available Now, Ready for Your Next Chapter
The 2026 Kia Sportage, including both the X-Pro and hybrid models, is now available at Kia dealerships nationwide. Whether you’re chasing adventure, starting a new chapter, or just looking for a fun and reliable ride, the Sportage is ready to make the journey unforgettable.
Learn more at www.kia.com