SHERIDAN, WYOMING – April 7, 2025 - Luxury, innovation, and electrification drive Automobili Lamborghini’s most successful year yet
Automobili Lamborghini has reached a new milestone in its legendary history, closing out 2024 with the highest figures ever recorded in sales, revenue, and operating profit. The iconic Italian automaker reported revenues exceeding €3 billion for the first time, totaling €3.09 billion—an impressive 16.2% increase over the previous year. Operating profit also hit a record high of €835 million, up 15.5% from 2023, with an outstanding 27% operating margin, reinforcing Lamborghini’s standing among the world’s top luxury brands.
In addition to record financial results, Lamborghini delivered 10,687 vehicles in 2024, representing a 5.7% growth compared to 2023 and marking another year above the 10,000-unit threshold—a clear reflection of strong global demand across all key regions.
“Another record year for Automobili Lamborghini”
“Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA and APAC), confirming the global strength of the brand.”
Lamborghini’s success in 2024 is deeply rooted in a bold period of transformation, which saw the company completely refresh its vehicle lineup in just 18 months with three groundbreaking models.
A new era of performance: Revuelto, Urus SE, and Temerario
The brand’s push toward electrification and performance innovation was led by the Revuelto, Lamborghini’s first V12 HPEV (High Performance Electrified Vehicle). This model blends Lamborghini’s iconic V12 engine with three electric motors, representing the future of the brand while staying true to its rich heritage.
The evolution continued with the Urus SE, an update to Lamborghini’s Super SUV. The Urus SE introduced fresh design enhancements, technological advancements, and improved efficiency—further establishing its dominance in the luxury SUV segment.
Closing out the year was the debut of the Temerario, launched at Monterey Car Week. With a completely redesigned engine and bold new design language, the Temerario delivers an uncompromising driving experience that stays true to Lamborghini’s DNA.
“Creating value for all our stakeholders”
“The company continued to grow from both a financial and a business perspective in 2024,” said Paolo Poma, Managing Director and CFO of Automobili Lamborghini. “Our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders.”
That commitment is not just visible in product performance, but also in Lamborghini’s investments in sustainability and modernization. The company has embraced advanced production techniques, next-generation materials, and new technologies to further elevate efficiency, product quality, and its environmental responsibility.
Crafting exclusivity through innovation and tradition
Lamborghini’s continued global success can be attributed to its unwavering focus on three pillars: innovation, exclusivity, and performance. The brand’s dedication to personalization, craftsmanship, and long-term value sets it apart. Every model is designed for a unique and luxurious experience, with customization options and meticulous attention to detail that ensure each car reflects the individual driver.
By maintaining limited production volumes and integrating cutting-edge manufacturing techniques, Lamborghini continues to deliver vehicles that not only retain their value but also define automotive desirability.
Strengthening roots with Made in Italy excellence
Headquartered and produced entirely in Sant’Agata Bolognese, Lamborghini plays a critical role in supporting Italy’s industrial ecosystem. The company’s sustained growth has led to a 30% increase in direct employment over the past two years, with 1,000 new jobs created. These efforts are part of Lamborghini’s largest-ever investment plan, focused on expanding production capacity, developing innovative models, and driving environmental sustainability.
Looking ahead with confidence
On the back of these record-breaking achievements, Automobili Lamborghini is positioned to face future challenges with strength and optimism. With a fully renewed lineup, a strong global presence, and a focus on electrification, the brand is ready to build on its momentum and shape the future of high-performance luxury vehicles.
Experience the future of Lamborghini
To explore Lamborghini’s latest innovations, product lineup, and brand updates, visit www.lamborghini.com. Stay connected and follow @Lamborghini on social media for exclusive insights and news.