SHERIDAN, WYOMING – Dec. 19, 2024 – Lancia, the iconic Italian automotive brand, marks its 118th anniversary on November 27th. With a rich history of elegance, innovation, and motorsport triumphs, Lancia celebrates this milestone with a captivating video tribute, special events for its employees, and a renewed focus on the future.
A Legacy of Excellence
Founded in Turin in 1906, Lancia has consistently pushed the boundaries of automotive design and technology. From the groundbreaking Lambda and Aurelia to the motorsport legends like the Stratos and Delta, Lancia has created some of the most iconic and beloved cars in automotive history.
- Timeless Design: Lancia's design philosophy has always been synonymous with Italian elegance, giving birth to timeless models like the Aurelia B24 and Thema 8.32. These cars embody the essence of "Italian style" – a perfect blend of classic beauty, creativity, and passion.
- Motorsport Dominance: Lancia has a long and storied history in motorsport, particularly in the world of rallying. With iconic cars like the Stratos, 037, and Delta, Lancia dominated the rally scene for over 20 years, achieving numerous victories and championships.
- Cultural Icon: Lancia's influence extends beyond the automotive world, with appearances in classic films like "Il Sorpasso" and collaborations with renowned figures like Stefano Gabbana and Richard Gere.
The New Era of Lancia
Lancia is embracing a new era, building on its rich heritage while focusing on innovation and sustainability. The New Ypsilon, the brand's latest creation, embodies this philosophy, offering exclusive comfort, timeless design, and the latest technologies, including 100% electric and hybrid powertrains.
- Casa Lancia Showrooms: Lancia is also expanding its presence with new and exclusive Casa Lancia showrooms, designed to provide customers with a premium brand experience.
Looking to the Future
As Lancia celebrates its 118th anniversary, the brand is committed to carrying its legacy of Italian elegance and innovation into the future. With a focus on sustainability, customer-centricity, and social responsibility, Lancia is poised for continued success in the ever-evolving automotive landscape.