SHERIDAN, WYOMING – Dec. 19, 2024 – Lancia is set to redefine luxury motoring with the highly anticipated New Lancia Gamma. This flagship model, embodying Italian elegance, sustainability, and technological innovation, will be produced in hybrid and electric versions at the Stellantis plant in Melfi, Italy, starting in 2026.
A Renaissance of Italian Automotive Excellence
Lancia's resurgence is in full swing, with the New Gamma playing a pivotal role in the brand's ambitious 10-year strategic plan. This plan includes the launch of three new models and a rapid expansion into European markets, reaffirming Lancia's commitment to innovation and customer-centricity.
"The decision to produce the new Gamma in Melfi reflects Stellantis’ commitment to promoting Italian-made products. This choice not only strengthens Lancia’s connection to its Italian roots but also underscores the importance of investing in local territories to create innovative, cutting-edge products and galvanize the entire local and national economy." - Jean-Philippe Imparato, Stellantis Chief Operating Officer for the Enlarged Europe region
New Gamma: A Flagship for the Future
The New Lancia Gamma embodies the brand's commitment to sustainability and high performance, while celebrating the timeless elegance that has defined Lancia for decades.
- Hybrid and Electric Powertrains: Built on the STLA Medium multi-energy platform, the Gamma will offer both hybrid and electric versions, catering to diverse mobility needs and promoting eco-conscious driving.
- Italian Design and Craftsmanship: Designed and developed in Italy, the Gamma showcases Lancia's renowned elegance and attention to detail, blending classic Italian aesthetics with modern innovation.
Melfi Plant: A Jewel of Italian Manufacturing
The Melfi plant, located in Basilicata, Italy, is a symbol of Italian craftsmanship and technological advancement. Its selection for the production of the New Gamma highlights Stellantis' commitment to investing in local expertise and promoting sustainable manufacturing practices.
Lancia's Roadmap to Success
Lancia's revival is marked by several key initiatives:
- New Lancia Ypsilon: Launched in February 2024, the New Ypsilon has already garnered over 11,000 orders, demonstrating strong customer interest in Lancia's revitalized offerings.
- Motorsport Comeback: In 2025, Lancia will return to motorsport with the new Ypsilon Rally4 HF, reigniting its passion for competition and showcasing its performance capabilities.
- Expanded Showroom Network: With 160 Casa Lancia showrooms already opened in Italy and plans for 70 more across Europe by 2025, Lancia is strengthening its brand presence and customer reach.
The New Ypsilon: A Success Story
The New Lancia Ypsilon has been met with enthusiasm from both the public and the press. Its blend of versatility, efficiency, and sustainability resonates with modern drivers, contributing to Lancia's successful relaunch.
Conclusion
The New Lancia Gamma represents a significant milestone in Lancia's journey towards a future of sustainable luxury mobility. By combining Italian elegance, advanced technology, and a commitment to environmental responsibility, Lancia is poised to reclaim its position as a leading force in the premium automotive segment.