SHERIDAN, WYOMING – Jan. 09, 2025 – The 101st Brussels Motor Show is set to open its doors tomorrow, and Lancia is poised to be the star of the show. The iconic Italian brand is showcasing its revitalized vision for the future with the debut of the New Ypsilon Hybrid and Electric, alongside the thrilling return of Lancia to the rally stage with the Ypsilon Rally4 HF.
Lancia's Renaissance Takes Center Stage
Lancia is embarking on a "Renaissance," with a clear roadmap to reclaim its position in the European premium market. The Brussels Motor Show provides the perfect stage to showcase this ambition. The New Ypsilon, available in both Hybrid and Electric versions, embodies Lancia's commitment to innovation, sustainability, and timeless design.
New Ypsilon: Hybrid and Electric Powertrains
The New Ypsilon Hybrid features a next-generation 1.2L, 100 HP (74 kW), 48V three-cylinder hybrid engine. This technology promises a smooth driving experience, exceptional efficiency, and even the possibility of electric-only driving in certain conditions. The fully electric Ypsilon offers a zero-emission driving experience, further highlighting Lancia's commitment to sustainability.
Ypsilon Rally4 HF: A Racing Legend Reborn
Lancia's rich motorsport heritage is reignited with the Ypsilon Rally4 HF. This rally-ready machine boasts a 1.2 Turbo three-cylinder engine delivering an impressive 212 HP, a five-speed manual transmission with a mechanical limited-slip differential, and a front-wheel-drive configuration for optimal agility and performance. Priced at €74,500, the Ypsilon Rally4 HF is available for order through the Stellantis Motorsport Racing Shop.
Lancia Rally Trophy: A New Chapter in Motorsport
The Ypsilon Rally4 HF marks Lancia's return to rallying with the launch of the "Lancia Rally Trophy." This exciting championship will be contested over six races in the 2025 Italian Rally Championship, offering a prize pool of approximately €300,000. The overall Trophy winner will even have the opportunity to compete in the 2026 European Rally Championship with the official Lancia Corse HF team.
A Legend in the Making: Miki Biasion Joins the Celebration
Adding to the excitement, Lancia CEO Luca Napolitano will be joined by rally legend Miki Biasion for the unveiling of the Ypsilon Rally4 HF. Biasion, a world rally champion with Lancia in the 1980s and 1990s, will share his insights into the development of the new rally car and the emotions surrounding Lancia's return to motorsport.
New Ypsilon: Technology and Style
The New Ypsilon is packed with advanced technology, including the S.A.L.A. system, Stellantis's smart virtual interface for a seamless and intuitive driving experience. It boasts a large 10.25" display, a best-in-class parking assistance system, advanced exterior lighting, and Level 2 Autonomous Driving as standard.
Three Trim Levels to Suit Every Taste
Lancia offers the New Ypsilon in three distinct trim levels:
- New Lancia Ypsilon: Elegant and designed to appeal to younger drivers.
- New Lancia Ypsilon LX: The most luxurious and feature-rich version.
- CASSINA Edition: For those seeking the ultimate expression of design, comfort, and well-being, with an interior inspired by the renowned Italian furniture brand Cassina.
Lancia: A Legacy of Italian Elegance
With a history spanning 118 years, Lancia has become synonymous with timeless Italian elegance. From the iconic Flaminia and Aurelia B24 Spider to the high-performance Delta, Stratos, and 037, Lancia has produced a series of legendary vehicles. The New Ypsilon and the Ypsilon Rally4 HF represent a bold new chapter in Lancia's story, blending its heritage of innovation and design with a commitment to sustainability and a renewed focus on motorsport.