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Lancia Wins "A Star is Back" Award, Marking a Triumphant Return

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SHERIDAN, WYOMING – Dec. 19, 2024 – Lancia, the iconic Italian automotive brand, has been honored with the inaugural "A STAR IS BACK" award from AUTOBEST. This prestigious accolade recognizes Lancia's remarkable Renaissance and its successful return to the European premium market.

A Resurgence of Italian Elegance

The "A STAR IS BACK" award, presented by AUTOBEST's international jury of 31 journalists from 31 European countries, celebrates iconic brands that have made a triumphant comeback. Lancia's Renaissance, a 10-year strategic plan launched in late 2023, has revitalized the brand, solidifying its position as a desirable and respected name in the automotive world.

"This is one of those rare moments in which the AUTOBEST jury decides to inaugurate a new award. 'A STAR IS BACK' not only awards the rebirth of iconic brands and models, but also serves as proof of their future success." - Dan Vardie, AUTOBEST founder and president

Lancia's Roadmap to Success

Lancia's Renaissance is built on a solid and ambitious roadmap, encompassing several key elements:

  • New Brand Identity: A fresh logo and a renewed focus on timeless Italian elegance.
  • Exciting New Models: A lineup of three new models, starting with the New Lancia Ypsilon, released in hybrid and electric configurations.
  • Exclusive Showrooms: The introduction of Casa Lancia, new and exclusive showrooms designed to offer a premium customer experience.
  • International Expansion: A plan to expand Lancia's presence across major European cities.

The New Lancia Ypsilon: A Warm Reception

The New Lancia Ypsilon, the first model launched under the Renaissance plan, has been met with enthusiasm from both the public and the international press. Its blend of style, technology, and efficiency has resonated with customers, setting the stage for Lancia's continued success.

Casa Lancia: A Premium Showroom Experience

Lancia's new Casa Lancia showrooms play a crucial role in the brand's resurgence. With 160 locations already established in Italy and plans for 70 more across Europe, Casa Lancia offers customers an immersive and luxurious brand experience.

International Expansion: Reaching New Markets

Lancia's Renaissance includes a significant international expansion plan. By 2025, the brand aims to establish a network of 70 new showrooms in major European cities, including France, Spain, Belgium-Luxembourg, the Netherlands, and Germany.

A Return to Motorsports

Lancia is also making a comeback in motorsports, with the new Ypsilon Rally4 HF leading the charge. This exciting development pays homage to Lancia's rich rally heritage and signals the brand's commitment to performance and innovation.

The Future of Lancia: Gamma and Beyond

The Lancia Gamma, set to launch in 2026, will be the next milestone in the brand's Renaissance. This flagship model, designed and produced in Italy, will embody Lancia's commitment to sustainability, performance, and timeless elegance.

Lancia: A Legacy of Innovation and Style

With a rich history spanning 117 years, Lancia has consistently represented Italian elegance and innovation. From the iconic Flaminia and Aurelia to the legendary Delta and Stratos, Lancia has produced some of the most memorable and desirable cars in automotive history. The brand's Renaissance is a testament to its enduring appeal and its commitment to a future filled with exciting new models and experiences.

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