SHERIDAN, WYOMING – October 25, 2024 – Lancia has been honored with two prestigious awards at the Grand Prix Auto Moto in Paris: the Style Award for the New Ypsilon and the Personality of the Year Award for Joël Verany, Brand Manager of Lancia France in the first half of 2024.
The Style Award recognizes the New Ypsilon's embodiment of the brand's new design language, which balances tradition and innovation. The design draws inspiration from the fluid lines of the historic Aurelia and Flaminia, with a sporty touch borrowed from the iconic Stratos and Delta. The Lancia Centro Stile played with contrasts, blending pure, sensual shapes with bold elements. Key features include the modern reinterpretation of the Lancia grille and the rear lights inspired by the Stratos.
Inside, the Ypsilon reflects Italian elegance, with refined choices such as the tavolino and premium materials like recycled leather and ribbed velvet.
“We are very proud to receive these awards, only a few months since the Lancia Renaissance began. It is a recognition that the New Lancia Ypsilon opens up new paths in automotive design, while maintaining the timeless elegance of the brand. The Style Award and the Personality of the Year Award are the best way to bring us back to the attention of the French public. The first car in the brand's new era will be available in France in hybrid and electric versions with a comprehensive, versatile, and efficient range, consisting of three trim levels. By 2025, France will have a distribution network formed by 25 showrooms, together with 80 after-sales service points,” said Charles Fuster, Head of Marketing & Communication for the Lancia brand.
The New Lancia Ypsilon leads the premium hatchback B-segment, with its iconic lighting signature, parking assist, dual 10.25” display with a segment-leading total display area, and Level 2 autonomous driving, all as standard. The first car in the brand's new era will be available in France in both hybrid and electric versions with a comprehensive, versatile, and efficient range, formed by three trim levels.
The Personality of the Year Award recognizes Joël Verany's role in reviving Lancia in France. During the summer, Lancia opened its first Casa Lancia at Paris La Défense, and plans to launch 10 more dealerships by the end of 2024, with an additional 15 showrooms planned for 2025, along with 80 service points to ensure top-tier customer care.
Every Casa Lancia will showcase Italian elegance, combining contemporary design with high-quality materials to offer a premium buying experience. Customers are guided by Lancia experts throughout the entire process, from online configuration to vehicle delivery. The showrooms are designed to highlight the cars as true works of art, with carefully curated settings and abundant natural light. This new brand identity, focused on quality, electrification, and sustainability, fits into an innovative sales model aimed at providing customers with a unique and memorable experience.
About Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others. Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds. Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.