SHERIDAN, WYOMING – Feb. 13, 2025 – The Lancia Ypsilon has been awarded the prestigious Design Trophy at the Trophées de l’Automobile Magazine ceremony. This accolade further solidifies Lancia's resurgence in France, following previous awards for the Ypsilon's design and the Lancia Pu+Ra HPE at the Chantilly Arts & Elegance competition.
A Legacy of Design Excellence
Since its inception, Lancia has consistently shaped automotive history with its elegant and innovative models. From racing victories to road-going masterpieces, the Italian brand has garnered numerous awards, and its return to the French market continues this tradition. The Design Trophy, presented to Emanuele Tomassorri, Lancia's exterior designer, during the Trophées de l’Automobile Magazine ceremony in Paris, recognizes the Ypsilon's refined aesthetics and bold design.
The New Lancia Ypsilon: A Blend of Heritage and Innovation
Designed, developed, and styled at the Centro Stile Lancia in Turin, the new Lancia Ypsilon embodies the meticulous craftsmanship of its designers. Its distinctive design pays homage to Lancia's iconic heritage, seamlessly blending classic elements reminiscent of historic models like the Aurelia and Flaminia with contemporary influences inspired by the legendary Stratos and Delta. This dedication to detail and stylistic innovation positions the Ypsilon as a flagship model in Lancia's renewed vision.
Exterior Design: A Nod to the Past, A Look to the Future
The Ypsilon's front light signature, a modern interpretation of the Lancia calice, along with the rear lights inspired by the Stratos, serve as a respectful nod to the brand's rich history. These design cues not only evoke the brand's legacy but also signal a bold step into the future.
Interior Design: Italian Craftsmanship at its Finest
The Ypsilon’s interior reflects the same meticulous attention to detail as its exterior. Refined materials enhance Italian design, while distinctive elements like the “tavolino,” a unique hallmark of Lancia’s new cabin, add a touch of sophistication and practicality.
A Resurgence in France
With the opening of the first Casa Lancia in 2024 and the ongoing expansion of its distribution network in France—aiming to reach 25 Casa Lancia locations and 80 service points by 2025—Lancia is embarking on a new chapter. This strategic expansion underscores the brand's commitment to the French market and its dedication to providing customers with an unparalleled experience. As Lancia continues to write its story, elegance and innovation remain at the core of its DNA.
Lancia: Timeless Italian Elegance
With 118 years of history, Lancia represents timeless Italian Elegance. The brand has captivated audiences worldwide with iconic vehicles such as the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos, and 037, the versatile Fulvia, the Beta HPE, and many others.
Lancia's renaissance began with the launch of the New Lancia Ypsilon, driven by a 10-year strategic plan. Innovation and timeless design have always been the brand's guiding principles. Today, sustainability, customer centricity, and social responsibility are equally essential as Lancia embraces the future with commitment and ambition.
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