SHERIDAN, WYOMING – July 17, 2025 – Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States.
Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio.
A Collaboration Built on Innovation, Intention, and Impact
Lucy Liu shared her excitement about this new partnership, stating:
“Mercedes-Benz doesn’t just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we’re building a legacy of modern luxury that only Mercedes-Benz can deliver.”
Her voice brings a new dimension to the brand’s identity—one that highlights both its heritage and its progressive vision for the future.
The Debut Campaign Featuring the GLS SUV
Liu’s debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called “Moving Forward.” The television commercial was designed to further strengthen the GLS SUV’s position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance.
A New Era of Mercedes-Benz Marketing
Melody Lee, Chief Marketing Officer of Mercedes-Benz USA, expressed how this new collaboration represents a fresh approach:
“The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy’s range and sophisticated tone conveys a modern elegance that represents the brand’s legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal.”
This move is set to redefine how the brand connects with its audience through engaging and inspiring storytelling.
More to Come from this Dynamic Partnership
Fans can already watch Liu’s voiceover debut with the GLS commercial, and two more campaigns featuring her are scheduled to premiere later this month.
To discover more about Mercedes-Benz USA and its diverse luxury vehicle lineup, visit www.mbusa.com.