SHERIDAN, WYOMING – July 30, 2025 – This summer, fitness and fun go full throttle as MINI USA teams up with Barry’s, the global fitness phenomenon, in a bold new partnership designed to energize lifestyles across Los Angeles, Chicago, and the Hamptons. The goal? To inspire movement, spark connection, and bring together two iconic brands that live and breathe community and inclusivity.
A Joyride Beyond the Gym
What happens when the “fun-to-drive” spirit of MINI meets the pulse-pounding workouts of Barry’s? You get a lifestyle upgrade on wheels and in motion. With MINI now the official car of the summer at Barry’s, instructors in key cities are motoring to and from studios in signature MINI vehicles — bringing their infectious energy wherever they go. It’s more than a commute; it’s a mobile lifestyle statement.
Kate Alini, Head of Marketing, Product & Strategy at MINI USA, sums it up best: “We are excited to partner with Barry’s, a brand that shares our commitment to community, inclusivity and fun. Together, we will bring a new level of excitement, fun and engagement to Barry’s clients, both in and out of the gym.”
Feel the Burn, Drive the Vibe
As part of this feel-good collaboration, Barry’s is rolling out exclusive MINI-themed workout experiences. Their signature RUN X LIFT: Full Throttle with MINI classes blend high-energy treadmill intervals with strength training — and now come with stylish MINI swag and complimentary post-sweat Fuel Bar shakes at the Chicago and LA locations. It’s fitness that fuels the soul, with perks that extend the good vibes long after your cooldown.
Dan Rabinovich, Senior Director of Brand Partnerships at Barry’s, captures the heart of the initiative: “Barry’s has always been about bringing people together and creating an inclusive space where everyone feels empowered. Partnering with MINI, a brand that shares our same spirit of community and fun, lets us extend that energy beyond the Red Room and into everyday life. Together, we’re giving our Fit Fam a new way to move, connect, and live full throttle.”
Why This Partnership Feels So Right
This isn’t just about flashy cars or sweaty sprints — it’s a lifestyle sync. Both MINI and Barry’s have carved out spaces where individuality, empowerment, and connection thrive. Their union creates a seamless bridge between two cultures that value purpose, play, and pushing boundaries.
MINI brings:
- Bold, expressive design and a “go-anywhere” attitude
- A vehicle range built for urban explorers and spirited drivers
- A legacy of turning everyday drives into joyful journeys
Barry’s delivers:
- The world’s original high-intensity cardio + strength workout
- A tight-knit global “Fit Fam” community
- A full lifestyle experience — from in-studio buzz to Fuel Bars and retail
Together, they’re not just co-branding. They’re co-inspiring.
Editorial Extra: Quick-Use Guide – How to Join the MINI x Barry’s Experience
Want in on the action? Here’s how to ride and sweat with the best of both brands:
- Where: Barry’s studios in Wainscott & Southampton (Hamptons), Chicago, and Los Angeles
- What to look for: Special "Full Throttle with MINI" classes and MINI-branded perks
- When: The partnership runs June through September 2025, with more activations coming
- Perks: MINI swag, Fuel Bar shakes, and fitness events with MINI flair
- How to learn more: Visit www.barrys.com or www.miniusa.com
The Bottom Line
Whether you're chasing a new PR or just looking for a post-class protein shake in style, the MINI x Barry’s collab proves that movement — on the road or in the Red Room — is better together. It’s a reminder that the journey matters just as much as the destination.