SHERIDAN, WYOMING – July 29, 2025 – MINI USA is throwing the ultimate Independence Day party—with a wink and a nod to its British roots. In a bold splash of red, white, and blue, the iconic carmaker is celebrating the Fourth of July by showcasing three stunning new models that capture the rebellious spirit of both sides of the Atlantic.
The striking trio—each painted in a patriotic hue—was displayed at the BMW of North America campus in New Jersey, commemorating not only America's historic independence but also BMW's 50th anniversary in the U.S. And while MINI originated in the UK, it’s clear the American market has fully embraced the brand. After all, what’s more American than rewriting the rules—especially with style?
A Celebration in Full Color
MINI isn’t just waving the stars and stripes—it’s driving them. The brand's eye-catching display features:
- Chili Red MINI Countryman SE ALL4 – The first-ever tow-rated MINI SUV and fully electric to boot. It’s rugged, zippy, and ready for road trips.
- Nanuq White MINI Cooper S 2-Door – A throwback to MINI’s original Issigonis design, this model keeps things playful, punchy, and utterly fun to drive.
- Blazing Blue MINI Cooper S Convertible – The latest addition to the 2025 lineup, it’s your top-down answer to summer freedom.
In true MINI fashion, the colors also cheekily reflect both Old Glory and the Union Jack—a subtle nod to the brand’s dual citizenship in cool.
Why This Bold Move Matters
MINI could’ve quietly ridden out the holiday weekend. But instead, it leaned into a clever, emotionally resonant narrative—one of independence, innovation, and friendship across borders.
Here’s why this matters:
- It taps into Americana without losing MINI’s British charm.
- It celebrates the all-electric shift with the Countryman SE ALL4 leading the pack.
- It reinforces MINI’s explosive U.S. momentum, with Q2 sales up more than 29%—a direct result of its revamped product portfolio.
And with eleven models across four body styles, including both gas and electric variants, MINI is proving that style and sustainability can drive hand-in-hand.
A MINI Revolution for Every Lifestyle
Whether you’re city-cruising, beach-hopping, or heading to a backyard BBQ, MINI has a personality for every kind of driver:
- Need practicality? Go for the electric Countryman with towing power.
- Love minimalist design? The Cooper S 2-Door keeps it classic and compact.
- Craving summer thrills? The Cooper S Convertible is your open-air ticket.
It’s not just about cars—it’s about how you want to live.
Quick Comparison: MINI’s Patriotic Lineup at a Glance
Model: Countryman SE ALL4
Color: Chili Red
Type: Electric SUV
Highlight: First tow-rated MINI
Model: Cooper S 2-Door
Color: Nanuq White
Type: Compact Gas
Highlight: Classic Issigonis spirit
Model: Cooper S Convertible
Color: Blazing Blue
Type: Gas Convertible
Highlight: Ultimate summer cruiser
MINI’s American Dream Keeps Growing
MINI USA may have landed on American shores in 2002, but it’s been gaining traction ever since. With a network of 105 dealers across the country and five distinct models to choose from, MINI is proving that a little rebellion goes a long way—especially when it’s backed by precision engineering and a whole lot of personality.
This Fourth of July, MINI isn’t just honoring the past—it’s electrifying the future.
Learn more at www.miniusa.com